Claudia Rodriguez
Claudia Rodriguez is a seasoned medical esthetician and the founder of Claudia Permanent Cosmetics, a San Antonio-based med spa offering a wide range of beauty and wellness services. With roots in the esthetics field dating back to 1996, Claudia officially launched her business in 2007, bringing her passion for skincare and permanent makeup to life. Her spa specializes in microblading, permanent eyeliner, lip blush, lash extensions, facials, peels, Hydrafacials, and Xeomin (Botox) injections, all performed under the supervision of a licensed medical director.
Originally from Colombia , Claudia holds a bachelor’s degree in marketing from the Universidad de Panamá and pursued additional education in anatomy and skincare at Loraines Academy Inc in the U.S. Her training includes certifications from top industry brands like NovaLash, and she continues to evolve her services to meet the needs of her clients. Influenced and inspired by her mother’s entrepreneurial spirit in the beauty industry, Claudia is now looking to expand her presence through partnerships, including with the San Antonio Chamber of Commerce, to offer more advanced wellness treatments. Her commitment to quality, continued learning, and empowering beauty professionals reflects in every aspect of her growing business.
• Texas Department for Licensing and regulation
• Universidad de Panamá
What do you attribute your success to?
I attribute my success to the incredible influence of my mother and older sister, who both inspired and supported me throughout my journey. It was after a trip to Spain in 2007—where we explored new med spa technologies—that my mother, a successful med spa owner in Panama City, Panama, encouraged me to start my own business, and I haven’t looked back since.
What’s the best career advice you’ve ever received?
The best career advice that I had ever received for me are actually 2 of them the first one will be to offer excellent costumer service it will result in to always have satisfied costumers also for a business to succeed is a to never stop learning and specializing in new technologies, treatments that could contribute to the business
What advice would you give to young women entering your industry?
To the young women entering in to this industry I will say GO FOR IT!!!! If you love this industry you will be successful, it will take some time to get a new business going but consistency will be your best friend.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges I feel like for me is distractions, sometimes I am focused on a task but at times distractions could get in the way so for that I have to make myself aware that I have to continue to work and be consistent on that task to accomplish the goal.
What values are most important to you in your work and personal life?
I value authenticity, empowerment, and inspiring others—especially women—to believe in themselves and chase their dreams. Outside of my professional life, I’m passionate about entrepreneurship; I’m developing a patented dog treat product and working on expanding into the wellness space with a med spa and pain management project, all while showing my children what’s possible through dedication and vision.