Colleen Barry

As Head of Marketing at Ketch, Colleen Barry operates at the crossroads of technology, marketing, and data privacy. With deep expertise in AI, digital strategy, and customer trust, she brings a hands-on perspective to how organizations can drive growth while maintaining ethical data practices. Colleen is a strong advocate for making privacy a visible and valued part of the customer journey — not just a legal checkbox. She believes that when brands communicate openly about how and why they use customer data, they unlock a powerful competitive edge built on transparency and loyalty.