Colleen McCabe
Colleen McCabe, MBA is a dynamic senior marketing executive and brand strategist with over 20 years of experience driving growth across healthcare organizations. Currently serving as Patient Relations Manager at Serenity Hospice of the Wyoming Valley, Colleen blends strategic insight with sincere compassion for patient-centered service. Her background spans roles in market development, practice management, and sales leadership.
With a deep passion for emotional intelligence and team collaboration, Colleen excels in building strong internal cultures and external brand presence. Her leadership style emphasizes trust, advocacy, and adaptability—values she champions both online and in her day-to-day work. She holds a Master of Business Administration in Organizational Leadership from Alvernia University and is a Certified Dementia Practitioner and licensed Personal Care Home Administrator.
Colleen is also a vocal advocate for healthcare reform, often using her platform to shed light on the impact of reimbursement changes, patient advocacy, and the importance of human connection in care. She believes the true strength of any organization lies in its people—and works every day to empower those around her to rise to their full potential.
• King's College- B.S.
• Alvernia University- M.B.A.
What do you attribute your success to?
I attribute my success to tenacity, being coachable, and surrounding myself with colleagues and leaders who share my values. I've also learned the importance of being a lifelong student - being curious, seeking knowledge and embracing new challenges that push me to be better every day.
What’s the best career advice you’ve ever received?
Listen more than you speak.
What advice would you give to young women entering your industry?
Lead with compassion, stay curious, and never lose sight of your "why." Be confident in your voice, but also open to learning from those around you. This field will challenge you, grow you, and remind you daily of the power of empathy and perseverance. Stay true to your values - they'll guide you through every season of your career.
What are the biggest challenges or opportunities in your field right now?
Some of the biggest challenges in healthcare today include:
Workforce shortages and burnout - especially among nurses, aides, and caregivers
Rising patient complexity - with aging populations and multiple chronic conditions
Access and equity - ensuring quality care reaches every community, regardless of income or location
Administrative burden - excessive documentation and regulatory demands that pull focus from patient care
Technology integration - balancing innovation with the human connection that defines healthcare
Financial pressures - navigating reimbursement challenges while maintaining quality and compassion
What values are most important to you in your work and personal life?
The values that guide me - both personally and professionally - are compassion, integrity, respect, and growth. I believe in showing up with empathy, leading with honesty, and treating others with kindness and dignity. I value being authentic and accountable, continuously learning and surrounding myself with people who inspire me to be my best self.