Coral Lee Dorsch

I attribute success to grit and perseverance. Success rarely happens overnight...it takes hard work, resilience, and the willingness to keep going even when things feel uncertain or the odds are stacked against you. Of course, a few viral TikToks helped along the way, but the real foundation has been consistency, adaptability, and continuing to believe in the mission even during the hardest seasons.

I think the best advice I’ve heard recently is to not let people, businesses, or outside noise steal your joy. Being in a niche industry and helping lead a shift around the idea that some women can change their relationship with alcohol through moderation and nervous system regulation has definitely ruffled some feathers. But I’ve learned that when you’re doing work that challenges an old narrative, not everyone is going to understand it right away. The point is, you can’t let criticism or resistance steal your joy. It takes thick skin to stay grounded, receive feedback, brush off what isn’t meant for you, and keep moving forward. I think being able to handle criticism, learn from what’s useful, and not internalize the rest is an incredibly valuable skill...especially when you’re building something you believe in,.

My advice to young women entering the industry would be to learn as much as you can from the people around you. Be a sponge. Pay attention, ask questions, listen closely, and soak in every lesson you can.

The lessons you learn early on will shape the way you lead, problem-solve, and grow. The problems don’t necessarily get smaller as you move forward, you just become more capable, more adaptable, at finding solutions. Treat everything as a learning opportunity, even the hard things. Stay curious, stay humble, and never stop learning.

I think one of the biggest challenges most industries are facing right now is AI. We’re learning how to navigate new technology while it’s evolving in real time, and we still don’t fully understand the impact it will have on businesses long-term. The challenge is clear: learn how to use it, or risk being left behind.

At the same time, that challenge is also the opportunity. AI gives us the chance to build stronger systems, streamline operations, improve efficiency, and free up more time for creativity, leadership, and human connection. We’ve never had access to tools like this before, so I think the businesses that are willing to adapt, experiment, and use AI thoughtfully will have a major advantage.