Her Story
About Corrine
Corrine Cox, MA is an accomplished healthcare marketing executive with more than 20 years of experience driving brand growth, demand generation, commercialization, and strategic communications. She currently serves as Senior Vice President of Marketing at Healthcare Outcomes Performance Co. (HOPCo), where she leads a full-service marketing organization supporting orthopedic practices, health systems, and payer partners through value-based care initiatives. Her expertise spans content marketing, digital strategy, communications, product marketing, and go-to-market execution.
Throughout her career, Corrine has held progressive leadership roles with organizations including McKesson Corporation and Blue Cross Blue Shield of Arizona. At McKesson, she led marketing strategies across healthcare technology, oncology, biopharma services, and provider solutions, including the integration of McKesson and CoverMyMeds teams, cultures, and systems. Her ability to align stakeholders, build high-performing teams, and transform marketing operations has established her as a strategic leader in healthcare commercialization and growth.
Corrine earned her undergraduate degree in Organizational Communication and Marketing from Arizona State University and completed advanced business studies through the University of Phoenix and Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. She holds professional certifications in product marketing and has completed leadership training in storytelling, content strategy, and organizational effectiveness. Beyond her professional work, Corrine is passionate about mentorship, authentic leadership, and supporting community initiatives focused on healthcare, education, and social impact.
Her Interview
Ten minutes with Corrine
01What do you attribute your success to?
I attribute my success to the mentors who have guided and challenged me throughout my career. At McKesson, I learned the importance of business storytelling and effective communication, while my experience at CoverMyMeds strengthened my team-building skills. I also credit my father as a lifelong mentor whose advice has shaped my journey. Today, I continue that tradition by mentoring others, including someone in product marketing.
02What advice would you give to young women entering your industry?
My advice to young women entering marketing is to first understand your “why” and recognize your natural strengths and interests. Marketing has many different paths, so focus on areas that align with your skills, whether that’s writing, storytelling, strategy, or another specialty. Start where your strengths can create the most impact, then continue building your expertise through experience and ongoing learning.
03What values are most important to you in your work and personal life?
The values that guide me are purpose, compassion, and making a positive impact. I support causes close to my heart, including the American Heart Association, oncology-related charities, and pet adoption initiatives. Being recognized as an influential woman is meaningful because it highlights the importance of relatable female leadership and inspires others at different stages of their careers.
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