Her Story
About Courtney
Courtney Cratty serves as Manager, Global Events Marketing at YPO, where she leads global event marketing initiatives and develops strategic communications that enhance engagement across a worldwide leadership community. With 12 years of experience in marketing communications, Courtney specializes in executive communications, strategic messaging, thought leadership, and creating impactful experiences that connect audiences with organizational goals. Throughout her five years with YPO, she has progressed through multiple marketing communications roles, including lateral transitions and promotions, allowing her to build expertise in global marketing strategy, event communications, and executive engagement.
Prior to joining YPO, Courtney served as a Communications Specialist at Whirlpool Corporation, where she supported plant communications and crafted messaging strategies to help leadership effectively communicate with approximately 3,500 employees. Her career has been defined by her ability to translate complex business priorities into clear, compelling narratives while building trust among stakeholders. She is recognized as a strategic communications partner who brings thoughtful collaboration, strong judgment, and a people-focused approach to high-impact initiatives, including executive communications, corporate messaging, and global marketing programs.
Courtney earned her Bachelor of Arts in Communication with a minor in Psychology from Bowling Green State University in May 2018. She also completed the Cornell Certificate in Marketing Strategy in 2023 and earned an ALICE Training Institute Instructor certification, which she held from 2018 to 2021. Guided by values of resilience, integrity, empathy, kindness, respect, and honesty, Courtney brings authenticity and purpose to her work and relationships. Her passion for creating meaningful connections, empowering leaders, and delivering strategic communications continues to drive her success as a global marketing and communications professional.
Her Interview
Ten minutes with Courtney
01What do you attribute your success to?
I attribute my success to resilience and the ability to view every “no” as motivation to keep moving forward. Challenges and setbacks have strengthened my determination, encouraged me to continue learning, and pushed me to approach opportunities with greater focus and persistence. I believe that staying adaptable, maintaining a positive mindset, and using obstacles as opportunities for growth have been key factors in my personal and professional success.
02What’s the best career advice you’ve ever received?
The best career advice I have ever received is to treat everyone with kindness and respect, regardless of their position, title, or level of influence. Every person has value and contributes something meaningful, and building genuine relationships through empathy, humility, and professionalism creates a lasting impact. I believe that how you treat others is a true reflection of your character and plays an important role in creating a positive and collaborative work environment.
03What advice would you give to young women entering your industry?
My advice to young women entering the communications and marketing industry is to put yourself out there, embrace new opportunities, and do not let fear hold you back. Be confident in your abilities, take risks, and be willing to learn from every experience. Building relationships, finding your voice, and stepping outside of your comfort zone are essential to growth and success. Trust yourself, advocate for your ideas, and remember that your perspective and contributions have value.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities in my field right now is the advancement of artificial intelligence and the ability to leverage new technologies to enhance efficiency, creativity, and strategic communication. However, the greatest challenge is ensuring that we continue to preserve the human side of our work. While AI can be a powerful tool, it cannot replace empathy, connection, critical thinking, and the personal relationships that drive effective communication. As professionals, it is important to embrace innovation while remaining authentic, compassionate, and grounded in the human qualities that make our work impactful.
05What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are integrity, respect, and honesty. I believe that who I am as a person should remain consistent in every environment, whether I am collaborating with colleagues, supporting leaders, or building relationships outside of work. Treating others with kindness, acting with authenticity, and maintaining strong principles guide the way I approach every interaction. These values shape my decisions, strengthen my relationships, and allow me to build trust with those around me.
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