Courtney Senior
Courtney Senior is a dynamic leader in brand management, business strategy, and corporate partnerships, currently serving as Director of Partnerships at ASA Entertainment. With a career rooted in sports and business, she has built a reputation for developing meaningful relationships that drive growth, visibility, and community engagement. At ASA Entertainment, Courtney leads initiatives that bring together global brands and high-profile events like the Super Girl Surf Festival, where she manages sponsor relations, event strategy, and on-site activations that celebrate athleticism and empowerment.
Before joining ASA Entertainment, Courtney spent a decade with USSSA, where she advanced through multiple leadership roles, including Vice President of Brand Management and Business Strategy and National Programs Director. During her tenure, she oversaw major national programs, elevated brand identity, and forged impactful partnerships that supported the organization’s long-term success. Her experience also includes a role as Corporate Partnerships Manager for the Tampa Bay Rays, where she worked to align corporate goals with sports marketing opportunities to deliver value for both partners and fans.
A graduate of the University of Oregon with a Bachelor’s degree in General Social Science, emphasizing Business and Economics, Courtney brings both strategic insight and creative energy to every project she undertakes. A former professional athlete and coach, she blends her competitive spirit with a passion for teamwork, innovation, and authentic connection. Whether building sponsorship strategies or leading large-scale events, Courtney’s work reflects her belief in collaboration, growth, and the power of sport to unite and inspire communities.
• University of Oregon- Bachelor's
What do you attribute your success to?
I attribute my success to the mentors who shaped my journey—Mike White, Don Dedonatis Sr., and Debbie Nelson—as well as the drive and discipline I gained from my years as a professional athlete, which continue to guide me through leadership, operations, sales, and business strategy roles with organizations like the Tampa Bay Rays and ASA Entertainment.
What advice would you give to young women entering your industry?
Say yes to opportunities even if you don’t have all the answers—trust yourself, stay curious, and learn as you go.
What values are most important to you in your work and personal life?
Family is at the heart of everything I do, and I strive to model for my three kids the importance of dedication, going above and beyond what’s expected, and finding balance through the things we love—like youth sports, golf, and time at the beach.