Courtney L. Towson
Courtney Towson is an accomplished sales and marketing executive with over 17 years of experience in the hospitality industry. She currently serves as Director of Sales and Marketing at the Sheraton Fort Worth Downtown Hotel, where she successfully led a $52 million renovation that transformed the hotel’s reputation and strengthened its market position. Under her leadership, Courtney and her team of ten surpassed sales goals by over 100% and achieved a 75% growth in group business across 403 guest rooms and more than 30,000 square feet of meeting space. Her contributions have earned her recognition, including the 2024 Marriott Renovation Excellence Award and the 2023 Full Service Sales Leader of the Year from the Hospitality Association of Tarrant County.
Courtney began her hospitality career in food and beverage at the Gaylord Texan Resort before transitioning into sales, building extensive experience in hotel transformations, pre-openings, revenue growth, and strategic sales leadership. She is known for her ability to drive brand awareness, maximize revenue, and lead high-performing teams, all while creating memorable guest experiences. Her career demonstrates a passion for the diversity and excitement of the hotel industry, where no two days are ever the same.
Prior to joining Sheraton Fort Worth Downtown Hotel, Courtney contributed to the successful openings and operations of The Sinclair, Autograph Collection, and several properties within the Gaylord Hotels portfolio, where she managed large-scale expansions and orchestrated world-class events. She holds degrees from Florida Atlantic University in Hospitality Tourism & Management and completed additional training in Meeting and Event Planning at the New York Institute of Art and Design.
• Tarrant County College
• New York Institute of Art and Design
• Florida Atlantic University
What do you attribute your success to?
I attribute my success in sales and marketing to the incredible mentors who encouraged me to take risks and seize new opportunities. Their guidance helped me build confidence, embrace change, and recognize the value of continuous growth in a dynamic industry.
What advice would you give to young women entering your industry?
To young women pursuing a career in hospitality, I always say—go after your goals and don’t let fear hold you back. This industry is full of opportunity, and your perspective matters. Be bold, be authentic, and never underestimate the impact of your voice.
What values are most important to you in your work and personal life?
Outside of work, I find joy in reading—especially romantic and fantasy novels, along with psychological thrillers. I often discover new reads and quotes through TikTok and love keeping lists of favorites. As a single mom and Little League baseball coach, I value the importance of hobbies that bring peace and balance. Volunteering with the Ronald McDonald Children’s Hospital in Fort Worth, particularly working the dessert station with my son, has been one of the most fulfilling parts of my life—and I look forward to expanding that by becoming a baby cuddler volunteer.