Her Story
About C. Patricia
Patricia Toro serves as CEO of her construction firm based in Flushing, New York. She established her business in 2013 and began focusing on construction in 2019. Having graduated from art school, Toro initially pursued opportunities in advertising and the arts but pivoted after marrying an architect, starting as a marketing manager to secure work for architectural firms. This path led her to manage construction projects, emphasizing field involvement for longevity in the industry. Her company handles New York City Housing Authority (NYCHA) projects from planning through closeout, with Toro overseeing finances, hiring, contract administration, and problem-solving across documentation, compliance, and HR. She values optimism in leadership and building networks based on shared values.
Her Interview
Ten minutes with C. Patricia
01What do you attribute your success to?
I think what's really important is you keep your word. If you say you're going to do something, do it. Be responsive. Really, the golden rule, right? Treat people the way you want to be treated. If somebody calls you and you say, I'll call you tomorrow, call them tomorrow. Even if it's to say, I can't talk to you, you kept your word, you know? Even if you give bad news, or you need extra time. Deliver on something, deliver on it. And if you can't deliver on it, call to say, as soon as possible, say, I can't deliver on this. But I'm working on this so far. Just constantly think about what the other person's need is, what your client needs, how they're what they're relying on you for, so respond to them on a even if you can't completely fulfill it, but try very heart to fulfill it, and it's always better to give yourself extra time, because everything always and if you can't, just say, I will try to do this. And then, if you can, if you deliver early, great. But that's hard to do, because factors that are out of your control sometimes. But you can control the communication.
02What advice would you give to young women entering your industry?
I would advise her to start her own business. You get more credibility if you start your own business than if you work for somebody. Because people do respect entrepreneurs. And so they see you on a different level. You're no longer an employee. You're a boss. It comes in with authority. New York City is very great at supporting small businesses. The biggest obstacle, of course, is money, but you can get reasonably priced loans.
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