Her Story
About Cristal
Cristal Brown serves as a customer service team lead at ATL Automotive, managing customer service for about 12 automotive brands in Jamaica while working remotely from the United States. She has worked in the automotive industry since 2012, having previously spent nearly two years as an administrative assistant at Jamaica Observer before joining ATL Automotive, where she has been employed for 14 and a half years. Brown has built two contact centers, led a PBX project, and served as the first customer advocate for the BMW Hub, training advocates across 10 Caribbean islands. She is currently pursuing a Computer Engineering degree online at MIU City University of Miami, with completion expected by December or sometime the following year, followed by a Professional Certificate. Brown holds approximately 64 certifications, including 15 from Harvard Management University through a management training program and a project management certification, and she is a member of the PMI Charter Chapter. She received three scholarships for her bachelor's program, two from her school and the Butch Stewart Scholarship from ATL Automotive. Her professional values center on integrity and honesty, and she advises honoring promises and approaching new tasks with full commitment, guided by her mantra that it is not hard, only new. Brown is passionate about creating structure in organizations through her business, Think Process, and is developing a project management application to help companies build SOPs.
Her Interview
Ten minutes with Cristal
01What’s the best career advice you’ve ever received?
Honor your promises. If you say you're going to do something, do it. And do it to the best of your ability. Don't do anything that you don't fully believe that you're capable of doing, or if you're not interested in doing it. Don't do it. Do it with your full heart. So anything you're going to do, fully do it. And my mantra is, It's not hard, it's only new.
02What advice would you give to young women entering your industry?
The possibilities are limitless. Anything you desire, you can actually achieve it if you truly believe and work for it.
03What are the biggest challenges or opportunities in your field right now?
The biggest challenges in my field... it's really from the internal team to get buy-in with implementing new things or new ideas. So I would say change. Change is not something that's necessarily taken on by everybody internally. You have to make them see it. You have to make them believe.
04What values are most important to you in your work and personal life?
Integrity. Honesty.
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