Cristina Cruz
Cristina Cruz is a digital marketing strategist and entrepreneur, specializing in helping healthcare practices become highly discoverable on Google and AI platforms. She is the co-founder of RC Digital Consultancy, LLC, where she has developed innovative marketing systems tailored to regenerative medicine, pain management, and other clinical practices. Tina combines her expertise in digital strategy, SEO, AI search visibility, and event marketing to create predictable patient flow and strengthen online credibility for clinics, ensuring they consistently attract and convert new patients.
With an Industrial Engineering degree from the University of the Philippines and an MBA from De La Salle University, Tina began her professional journey in corporate project management at Accenture, Apple, and Emerson. She transitioned into digital marketing in 2007, initially focusing on website design and SEO. After moving to the United States, she recognized the potential to leverage her engineering background to optimize marketing processes, ultimately co-founding RC Digital Consultancy in 2017 with her husband Robertson. Under her leadership, the firm has evolved from Facebook advertising and live workshops to AI-driven automation, webinar marketing, and AI-enhanced SEO systems that dominate local search rankings.
Tina is passionate about combining technology, process optimization, and psychology to deliver tangible results for her clients. She is the creator of the Patient Flow System™, a dual-engine approach that integrates clarity through workshops with credibility via AI-powered search visibility. Her mission is to simplify marketing complexity, save time for clinic owners, and generate measurable patient acquisition outcomes. Beyond her work, Tina is committed to building passive-income technology solutions while balancing family life, mentoring her children in entrepreneurship, and exploring the latest innovations in AI and healthcare marketing.
• Project Management Professional
• Leadership Training for Managers
• Certified Project Manager Professional (PMP)
• De La Salle University - MBA
• Forbes Agency Council
• Founder’s Club
• Austin Chamber of Commerce
• Leander Chamber of Commerce
• Cedar Park Chamber of Commerce
What do you attribute your success to?
I attribute my success to my passion for what I do and my willingness to constantly adapt and learn. I don't do anything I'm not passionate about, and even at this age, I'm still learning - the mind and brain have such wide capacity. My background in industrial engineering really shaped how I approach problems - I love cutting out redundancy, standardizing processes, and finding ways to eliminate or save time for my clients. What's most rewarding for me is seeing an end product that actually helps, whether it's saving them time, eliminating redundant work, or making them some money. I think the key is being fast to pivot when change is inevitable, especially in marketing where things evolve so dynamically. If we don't adapt, we get burned. Technology is evolving so fast, and if you don't utilize the tools available, you get left behind. But beyond the technical side, having my own time to work on my baby projects at my own pace has been incredibly rewarding. I'm building products and systems that will eventually run on their own, creating that passive income foundation while still being able to focus on what excites me and spend time with my family.