Influential Woman · Financial Planning
Cristina Leon
Financial Representative, Northwestern Mutual
Fairview Heights, IL
Her Story
About Cristina
Cristina Leon serves as a financial representative and advisor, bringing a decade of experience in the finance industry to her wealth management practice based in Fairview Heights, Illinois. She has spent the past two years building her own practice focused on financial planning, client acquisition, and ongoing client care through networking and meetings. Leon holds Pace Setter status within her district or division, an elite recognition achieved by only about 5% of women in financial planning and 1.3% of those in the LGBTQ+ community. She is an active member of her firm's women's affinity group and volunteers with Alex's Lemonade Stand to help prevent childhood cancers as well as the American Cancer Society's Strides program for breast cancer awareness and fundraising. Leon credits her professional drive to watching her parents work multiple jobs as lower-middle-class individuals and to the discipline gained from her D1 soccer career in college. She advises young women entering the field that everything is about compound interest and that pressure is a privilege.
Her Interview
Ten minutes with Cristina
01What do you attribute your success to?
I attribute my success to my upbringing watching both parents work multiple jobs as lower-middle-class individuals striving to provide, which motivated me, combined with sports background that led to a D1 soccer career in college and instilled a non-negotiable work ethic.
02What advice would you give to young women entering your industry?
Everything is about compound interest, so compound yourself and from that you'll grow. Pressure is a privilege, so we have to treat it as such.
03What are the biggest challenges or opportunities in your field right now?
The biggest challenge is people not going all in at the beginning due to hesitancy or lack of confidence. Be confident in yourself and know that if you're a genuine human trying to help people achieve things, you'll be as successful as you want to be.
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