Crystal (Land) Pettibone, CIR
Crystal (Land) Pettibone, CIR, is a seasoned professional in the creative and marketing industry with nearly two decades of experience helping Fortune 100 companies optimize their talent strategies. As a Client Success Manager at Aquent, a global leader in creative workforce solutions, she specializes in connecting top talent in UX design, mobile and web development, design thinking, and data analytics with the clients who need them. Crystal bridges the gap between Aquent’s Energy Team and Talent Organization, leveraging her expertise in workforce planning, account management, and staffing to ensure clients achieve their business goals.
Throughout her career, Crystal has demonstrated a unique ability to build and maintain strong relationships with clients, talent, and internal partners, while supporting sales activities and identifying new business opportunities. She has held progressive roles at Aquent, including Senior Account Manager and Agent/Account Manager, where she honed her skills in talent engagement, client service, and order movement. Prior to Aquent, she gained valuable experience in marketing and sales at companies such as Spectrum Uniforms, XtraLight LED Lighting Solutions, and XL Multimedia, where she managed teams, rebranded products, and executed marketing campaigns.
A University of Houston alumna with a Bachelor of Arts in Advertising and study abroad experience at the University of Salamanca, Crystal combines her marketing background with a passion for creative solutions. Outside of her professional work, she has dedicated over 18 years as President of Ad2Houston, supporting arts and culture initiatives in the community. Known for her energy, enthusiasm, and commitment to both clients and talent, Crystal continues to drive meaningful connections and solutions in the creative workforce industry.
• Certified Internet Recruiter
• University of Salamanca
• University of Houston- B.A.
• AAF
What do you attribute your success to?
I attribute my success to growing up in a single-parent home, pursuing my dream of going to college, and embracing a career path in marketing and recruiting where I help clients achieve their goals and find meaningful opportunities.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to do what you love.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to develop a wide range of skills—it will open more doors and opportunities.
What values are most important to you in your work and personal life?
The values most important to me are family, caring for my dog, and sharing my love of cooking with others.