Her Story
About Crystal
Crystal Flogerzi Rowley is a U.S. Air Force veteran and experienced public servant, currently serving as a Senior Project Manager with the Department of Veterans Affairs. She leads initiatives to improve the Veteran experience, with a focus on underserved communities, data-driven service recovery, and enterprise-level reporting.
Previously, Crystal served as a Human-Centered Designer in the Veterans Experience Office, where she developed the My Journey Workshop and co-created the Medallion of Strength to honor female Veterans. Her background also includes roles in program coordination and assessment at Texas A&M.
Crystal holds degrees in psychology, educational leadership, and audiovisual production, along with certifications in customer experience and project management. A proud disabled Veteran, she is an active member of several professional and Veteran service organizations and is currently researching and authoring a book about her journey called "Crystal Does It!," where she will explore "all of the things in all of the places" that have ever peaked her curiosity and write about the fascinating people she discovers along the way.
Her Interview
Ten minutes with Crystal
01What do you attribute your success to?
I am a person who needs a purpose in life to be truly fulfilled. With my graphic design skills and customer experience knowledge, I have been able to find my purpose in human-centered design at the Department of Veterans Affairs, helping Veteran Experience initiatives to improve the lives of those who have sacrificed for our country.
As I branch out into my own company, Crystal Does It!, I am taking these skills to the next level to provide operational and strategic process improvement mentorship to company executives who wish to reach their clients at the heart, ensuring continued patronage and customer loyalty through human-centered design research.
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