Cyndi Serrano, Assistant Branch Manager on Influential Women

Influential Woman · Banking and Finance

Cyndi Serrano

Notary

Assistant Branch Manager, Byline Bank

Willow Springs, IL 60480

3Awards received

Certifications · Degrees · Memberships

Degree Associate's Degree in Medical Billing and Coding from Daley College at the City Colleges of Chicago Cert Notary Member Notary Commission Member Blood Bond Bleeding Disorder Network Board Member

Her Story

About Cyndi

I've dedicated 25 years to the banking and finance industry, beginning my journey as a teller and steadily advancing through various positions to reach my current role as assistant branch manager, a position I've held for nearly 2 years. Along the way, I spent a couple of years at Northwestern Mutual working as a financial advisor, which taught me invaluable lessons about customer service and the importance of asking deeper questions to truly understand and assess customer needs. Today, my expertise centers on branch operations, IRA and retirement accounts, and bank reporting. As the operations specialist in my office, I manage the daily opening of the branch, verify security protocols, oversee audits for cash drawers and vaults, handle scheduling, compile branch reports including sales numbers, and participate in daily conference calls. Beyond my professional banking career, I'm deeply committed to advocacy work in the bleeding disorders community. I serve as a board member for Blood Bond Bleeding Disorder Network, a cause that's deeply personal to me since my husband and daughters live with bleeding disorders. I also earned an associate's degree in medical billing and coding, which I initially pursued thinking I might work in a hospital setting, but it has served me incredibly well in my advocacy work, allowing me to educate others and help them navigate filing appeals and claims when they're denied access to care.

Her Interview

Ten minutes with Cyndi

01What do you attribute your success to?

I say it definitely takes a village. I have a village of friends and family, extended family, and people who I never thought would become my family, who have been there to support me and encourage me along the way. You know, I do a lot of different things as a caregiver and at work, and sometimes I do tend to get down and have my moments. Making sure that I have that support system in place is a huge component of my success. I think learning for myself, because I tend to take on a lot, was learning to ask for help. I used to just be like, I gotta do it myself, but it was learning to ask for help and being able to say it's okay for me to take a break today. It's funny, everybody thinks I have a ton of sisters, but actually my friends are my sisters, because I can call them anytime, day or night, and just tell them I need to talk or can we meet, and they're there.

02What’s the best career advice you’ve ever received?

I've had quite a few tidbits from different managers, and some of the best advice that has taken me so far is, one, you bring the weather. It's how you set the tone for the day, how you come in. You have to come in, regardless of what's going on, and choose to be positive. Choose to see things on the brighter side of things, and it changes your perspective and your mindset going into your workday. And you have to be adaptable to change. In my industry, anything can happen that can change from one moment to the next. We deal with customers face-to-face, so things are always happening, and you just have to be able to adapt to change and be quick on your feet.

03What advice would you give to young women entering your industry?

I would definitely tell them, know your value, know your worth, and don't be afraid to ask for that respect. It's okay to be vocal, to have a voice, and to speak up for yourself. I think for many years, that was something that was really looked down upon for a long time. Through challenges and looking through my career, there are moments where I go back and I say, man, I wish I was braver. I always tell the young girls in my office, I said, it's okay, be brave, ask for what you want. What's the worst they're gonna tell you? No. But at least you know that you tried. And I don't want them to ever make themselves small. Embrace who you are. Don't ever make yourself small, you know, embrace who you are.

04What are the biggest challenges or opportunities in your field right now?

I think being in the industry that I've been in, it has primarily always been considered a male-dominated industry for the most part, and the bumps along the way that I've had have been managers trying to stunt my growth and stunt my career for their own personal agendas and reasons. They knew the value that I brought, but they didn't want me to bring that value to another department or go someplace else. Really navigating those interpersonal relationships between yourself and your peers has been challenging. In a retail bank setting, there's typically about 5 or 6 of us who work with each other every single day, 8 or 9 hours a day. Sometimes we see each other more than we see our own families at home, and you're gonna bump heads. Some personalities are definitely a lot more challenging to navigate versus others. In my current role, I am always coaching and teaching my team. I let them know I want to invest in them and in their career, because it's no benefit to me to hold them back. I know what kind of effect it has on you, mentally and emotionally, when you have a manager who wants to keep you back or who's stunting your growth or who doesn't want to invest that time in you. As for opportunities, with banking, you could either stay in the retail setting and navigate your way up to branch manager, or there's always opportunities to grow and go into different areas. Banking has so many different departments within a company. You could go anywhere to wealth management, fraud department, risk, human resources, or becoming a district manager or regional manager, growing in the retail community banking field and managing a larger team. There's a lot of different avenues you could go, and I think that's what's always been my draw to the field, that it's something that I can grow and change roles in according to how I feel like the direction I want to take my career.

05What values are most important to you in your work and personal life?

I think values for me, a lot of it's about your character and integrity. I think integrity is such a huge part of who you are, the type of person that you are. It tells a lot, it tells others that when you do things with integrity, you're honest, you're trustworthy. And there's no need for you to pretend or to be something different or to act a different way. You are who you are, right? And as long as you do things with honesty and with intent, that's something that I've always done and led and lived my life. It's something my mom has always told me. She's like, people are gonna either like you or they're not gonna like you, but the person who doesn't like you, they're not gonna be the first, and they're not gonna be the last. So just knowing that you don't have to have everybody like you, but you have to respect one another.

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