Her Story
About Cynthia
I'm the Regional Marketing Manager at Wargaming for World of Warships, handling all marketing for North America including influencer strategy, brand partnerships, and celebrity in-game collaborations. I've been in this role for a year now, and before that I was Senior Influencer Manager for both World of Warships and World of Tanks. One of the coolest parts of my job is working with influencers and big YouTubers to get them in the game as commanders. We work with them on their likeness, their voice lines, the ships they want, the skins in-game, and the flags, really customizing everything for them. We book around 50 creators a month to do marketing for our campaigns, working closely with agencies to find the right creators and giving them full creative freedom. My most notable achievement is bringing the Russian Badger into the game. I've worked with him for over six years, and it took a full year from start to finish to integrate him as a commander. I pitched it to the team, handled all the negotiations and contracting, worked on the creatives and brainstorming with him, and it became the most successful creator campaign we've had in my six years here, and it still is to this day. Before Wargaming, I spent three to four years at Cooler Master where I really learned my way in this industry. I wore so many hats there and got to be part of a complete rebranding, working on brand strategy, what the colors and logo would be, packaging, product guidelines, and messaging. I started in social media there and moved into influencer marketing, working with esports teams and creators. I wasn't an expert in gaming when I started, like 90% of people in this field are, but I dove in and learned everything about gaming, this field, what goes into it, and I became so ingrained in knowing everything about it that it became a passion.
Her Interview
Ten minutes with Cynthia
01What do you attribute your success to?
I definitely attribute my success to my work ethic. I like to call myself a hustler. If I have my mindset on something, I have to try to get there, and I have to do everything in my power to achieve or to get where I want to get, or to get something. It's not always a guarantee, but if you don't give your 100%, you'll never know.
02What advice would you give to young women entering your industry?
I would say that if you work hard, if you're confident about your career path, or maybe you want to be in this field but not necessarily where to go, I think once you get your foot in the door, to not be afraid to ask questions. Asking questions doesn't exactly mean that you're not competent in what you do. I think it shows so much strength to ask questions and to learn about the different positions, or to learn about even the position that you're in and trying to get somewhere. But truly, to have confidence in yourself that you can do it, to have confidence that your work is great. And I think that takes us a long way.
03What are the biggest challenges or opportunities in your field right now?
The biggest challenge is definitely being female. I've encountered some hardships where pay is an issue. I quickly realized I can be working so much harder than a counterpart, and because I was a female, I was not making what they were making. I've had a male tell me before, this is what I make, and you should be making more. I brought it to a higher up, and it was kind of laughed at. It made me have tough skin and realize that I'm not the only one that goes through this, so many females go through this, and I was very young and naive, and now it's taught me to really stick up for myself and be confident. I have to be confident in my work in order to ask for what I want. The challenge now in the field in being female is I recently had a baby, and I'm trying to find that balance of being mom and still being successful in my career, which many women do, and it's definitely challenging. On the opportunities side, there truly are so many opportunities, and in the position that I'm in now, with the management that I have right now, they are so open to allowing not just me, but allowing our team to explore where we want to go career-wise. They're very open if you want to take your education further, or if you want to take some courses, get training. There's so many opportunities that they allow us to do, which is amazing.
04What values are most important to you in your work and personal life?
I would say leadership and work ethic are most important to me. Work ethic is a huge one, actually, that's probably my number one. I think work ethic says a lot about someone, and in this day and age, there's been a huge generational shift, so I think that one is huge for me.
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