Dakota VanOs

I am an integrated marketing and product marketing leader with a strong background in go-to-market strategy, brand campaigns, and demand generation, currently serving as Director of Integrated Marketing at Selkirk Sport, a role I have held since July 2025, where I lead integrated marketing efforts with an expanded scope that now includes ownership of the partnerships and influencer team, overseeing brand partnerships, licensing collaborations, and influencer relations with a focus on ROI, strategic alignment, and brand equity.

Prior to this role, I served as Senior Integrated Marketing Manager at Selkirk for over a year, where I expanded from a product-focused role to managing thematic and brand-level campaigns, led campaign strategy and execution across hero, product spotlight, and evergreen categories, managed go-to-market operations for all new products, oversaw promotions and giveaways, strengthened retailer relationships earning Selkirk a preferred partner position, and spearheaded high-impact special projects including a Paddle Comparison Tool and brand activations. I also served as Product Marketing Campaign Manager for eleven months, where I established Selkirk's go-to-market process for product launches, created and documented GTM strategy, integrated cross-functional teams, developed product positioning frameworks, and managed KPIs for GTM execution.

Before joining Selkirk, I served as Go-to-Market Campaign Marketing Manager and Demand Generation Specialist at GovOS for over a year and a half, where I created email nurture programs, aligned with sales teams on outreach, and implemented ABM tactics. I also served as Marketing Manager and Recruiter at Digital Mass for over a year, where I increased organic search by six hundred sixty-four percent in 2021, managed the creation of over fifty blog posts, managed social media presence, created a video series, and managed relationships with PR and design agencies. I also served as Sales Development Representative and Recruiter for four months, where I developed relationships with the local Salesforce community, conducted first-round interviews, and set KPIs for SDR and recruiting activity.

I hold a degree in International Business from Augsburg University and completed Social Media Marketing certification from HubSpot Academy. I am also a member of Peak Community, an invite-only private community of top marketers and marketing leaders.

Across my career in marketing, product marketing, and demand generation, my work has been driven by a commitment to building brands, driving growth, and creating campaigns that connect with audiences and deliver measurable results. Whether I am leading integrated marketing strategy, managing go-to-market operations, or building brand partnerships, I bring a strategic mindset, strong cross-functional collaboration skills, and a dedication to excellence that has earned recognition and trust across the organizations I have served. I am proud of the work I have done throughout my career and excited to continue advancing marketing excellence at Selkirk Sport.