Dana Caviness, MBA, CPXP

Assistant Vice President, Patient Experience Operations
Wellstar Health System
Dallas, GA 30132

Dana Caviness, MBA, CPXP, is a seasoned healthcare leader and Assistant Vice President of Patient Experience Operations at Wellstar Health System, where she leads systemwide strategies to elevate patient experience across a multi-market network of hospitals. With nearly two decades of leadership experience, she is known for translating patient-centered values into measurable, operational practices that improve outcomes, strengthen organizational culture, and enhance trust between providers and the communities they serve. A data-driven and results-focused executive, Caviness has built a reputation for developing high-performing teams and driving initiatives that align empathy, quality, and performance. Caviness’ career path reflects both professional determination and personal resilience. She began her journey in training and development before transitioning into healthcare, where she steadily advanced through roles in volunteer services, patient experience coaching, and executive leadership. Alongside her professional growth, she pursued her MBA from Kennesaw State University - Michael J. Coles College of Business, strengthening her expertise in strategic leadership and organizational management. Her work centers on embedding empathy and human connection into everyday healthcare delivery, ensuring that patient experience is not viewed as an abstract ideal but as a core operational priority. A cancer survivor, Caviness brings a deeply personal perspective to her work as both a healthcare leader and patient advocate. Her experience navigating diagnosis, treatment, and recovery has reinforced her commitment to compassionate, accessible care—particularly for underserved populations. She is a vocal advocate for equity in healthcare and uses her platform to champion initiatives that prioritize dignity, humanity, and connection. Guided by resilience, purpose, and a strong sense of service, Caviness continues to inspire those around her while shaping a more empathetic and patient-centered future in healthcare.

• Certified Patient Experience Professional
• Diversity, Equity and Inclusion in the Workplace Certificate
• Sterling/Oglethorpe Examiner
• Leadership Blind Spots
• Leadership Excellence-Healthcare

• Kennesaw State University - Michael J. Coles College of Business- M.B.A.
• Oglethorpe University- Bachelor's
• University of Florida

• Examiner Rookie of the Year
• 2016 Volunteer of the Year
• Keynote Speaker, annual volunteer leadership conference
• WellStar Foundation Scholarship recipient
• Shining Star recipient, teamwork/collaboration

• Must Ministries
• Middle School and High School Career Mentorship

Q

What do you attribute your success to?

I owe everything to my two parents whom I just adore. They raised me in such a way that failure wasn't an option, not succeeding wasn't an option. It never meant that I had to be perfect at anything, but I was never allowed to quit halfway through something. For example, if I started something like dance at the beginning of the year, I was not allowed to quit halfway through if I decided I didn't like it. I didn't have to do it the next year, but I had to finish out my commitment that year. What it instilled in me is my actions are not limited to just me - there are other people depending on me and depending on what I say I'm going to do, and it's not okay to break that commitment just because I decide I don't like something or I don't feel like doing it. That simple strategy that my mom and dad had has made me who I am today. I'll also say I have been very blessed to have two amazing mentors, one when I was very young in my career and one most recently, that have also just been tremendous voices of wisdom in a way I don't have yet. And then the other thing that really positioned me uniquely has been my cancer journey. I have learned things that I would have never learned in a boardroom or in any of our strategy or executive meetings that uniquely equip me to be a voice and to be able to set the system strategy and priorities around experience.

Q

What’s the best career advice you’ve ever received?

The best career advice I've received is that there's never a reason to think that you're stuck. There's always opportunities that exist if you're willing to look for them. The messages that my mentors have imparted on me is, when you're having great days in your career, cherish them, enjoy them, and seize them. When you're having not-so-good days in your career, learn from them, figure out why, try to make it better. And then when you're having moments in your career and you're finding yourself questioning many days in a row, many things in a row that maybe don't feel right, that it's never too late to change course. It's never too late to go back to school and get a different degree. It's never too late to explore, because ultimately, if you're doing your heart's work and your passion about what you do, that's going to benefit you and the world the most. That's why everybody's placed on this earth, right? You want to find the best in you and give it to people, and that might change at different points in your career, and that's okay. It's just paying attention to it.

Q

What advice would you give to young women entering your industry?

Don’t limit yourself to traditional roles like doctor or nurse—healthcare offers a wide range of career paths, and starting in an entry-level position can open doors to meaningful, long-term opportunities.

Q

What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in healthcare is that patient experience is still sometimes undervalued as a core strategic and operational priority. At the same time, growing patient expectations and advances in technology create an opportunity for health systems to embed experience into their strategy, build competitive advantage, and strengthen workforce pipelines through development initiatives and school partnerships.

Q

What values are most important to you in your work and personal life?

There are several values, but a couple that really always spring to the top. One is integrity. I am a firm believer that if I say I am going to do something, I am going to do it. If I make an agreement with somebody, I am going to uphold that agreement. That doesn't mean anybody's perfect - I don't believe in perfection, but I do believe in owning my own mistakes. I do believe in being candid and transparent when you make a mistake. That doesn't make you a bad leader, that makes you a great leader, in my opinion. The second core value that I really feel strongly about is grace. I think grace is an underrated attribute that I wish I saw more often in others. I have been so blessed to feel and experience grace, so I know and I recognize just how important it is to always assume positive intent. I may not agree with somebody, I may be frustrated with what someone is doing, I may even be mad, but if I can just stop and show grace in a given moment, I feel like that makes the world a better place and makes me a better leader also, because I will never know what goes on in the lives, minds, hearts, behind closed doors of the people I manage and the patients I work with and the colleagues that I influence. It doesn't excuse behavior, but grace is such a wonderful way of saying I'm human, I need grace at times, you're human, you need grace at times. And it can just really reframe an entire situation. The final would be authenticity. I think in my field in particular, you don't always find yourself surrounded by authentic people. What I find so refreshing about authenticity and why I'm that way is I could never be one of these leaders or these people that there's two sides to me. I can't do that. I'm not even capable of that. I'm authentic to the core in what I believe, in who I am, in how I advocate, and how I go to work every day. I really value what that does for the cultures that I work within and what it's done for me and my personal life with my family. So, integrity, grace, and authenticity are my key three.

Locations

Wellstar Health System

793 Sawyer Road, Dallas, GA 30132

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