Dana Naegele

She is a dynamic growth strategist and sales leader with over a decade of experience driving expansion across the residential real estate industry, currently serving as Regional Director of Strategic Growth for Century 21 at Compass International Holdings. In this role, she supports brokerages in capturing market share through mergers and acquisitions while expanding the Century 21 brand via new franchise partnerships across key regions. Her prior tenure at Anywhere Real Estate Inc. saw her produce over $17 million in new business within three years—including a $3.9 million deal in her first five months—while leading franchise development and M&A regionally and earning President's Club recognition. As Director of Growth at Century 21 Atwood, she scaled the organization from 1 to 18 offices with 6x agent growth, achieving a Top 50 ranking nationally, and increased customer satisfaction scores by 10%+ in seven months. Her independent advisory practice further underscores her ability to guide SMBs and real estate teams through sales, operations, marketing, and technology implementation. Complemented by her graduate studies in relationship dynamics and her leadership roles at BNI—where she grew chapter membership from 6 to 30—she brings a holistic, people-first approach to strategic growth, combining financial analysis, training, coaching, and cross-functional collaboration to deliver measurable results.