Danielle Reeves Calcara

Danielle Reeves Calcara is an experienced marketing and brand executive with more than 18 years of leadership across film, broadcast television, and global brand strategy. She began her career in film and television, studying film in school and developing a strong foundation in storytelling, visual communication, and audience engagement. That creative foundation led her into broadcast television, where she built her expertise on the marketing side of the industry, focusing on audience growth, brand development, and multi-platform storytelling. From there, she advanced into senior leadership roles where she has consistently driven large-scale brand transformation and organizational growth.

She currently serves as Senior Vice President of Marketing at NewGround International, a global design-build and brand architecture firm based in St. Louis with work spanning North America and international markets. In this role, she leads global marketing strategy, brand positioning, communications, experiential marketing, media relations, trade shows, and integrated engagement initiatives. She also oversees outside media strategy and leads a team responsible for delivering cohesive internal and external brand experiences. In addition, she represents the company as a spokesperson and speaker at industry conferences, client engagements, and media events.

Prior to NewGround, Danielle spent several years in senior marketing leadership at KMOV in St. Louis, where she led a major transformation of the legacy broadcast station. She directed the full rebrand and relocation from its long-standing downtown facility of nearly 50 years into a new 50,000-square-foot state-of-the-art headquarters, aligning the physical space with a modernized brand identity and audience strategy. Her leadership unified marketing, creative, and operational teams through a complex transition that resulted in record-breaking ratings and sustained market leadership. Throughout her career, she has earned 10 regional Emmy Awards, 11 Global Entertainment Marketing Academy Awards, and two national Edward R. Murrow Awards, reflecting her impact across both creative and strategic marketing disciplines.