Being the only woman in the room isn't a barrier, but a vantage point for innovation. Every 'no' became the steel to redefine the path.
How She Learned That Her Struggles Were Not Wasted
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Influential Woman · Transportation Consulting / Entrepreneurship / Floral Design / Skincare
Danielle Joyce, PTP, RSP
CEO & Founder, Transpology, Inc. and Dani's B.S., LLC
Apollo Beach, FL 33572
4Awards received
“
Real resilience comes from staying open, leading with empathy, protecting your peace, and remembering that compassion is never a weakness; it gives you courage.
Danielle Joyce, PTP, RSP · In Her Own Words
From How She Did It
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Her Story
About Danielle
Danielle Joyce, PTP, RSP, is the CEO and Founder of Transpology, a Florida-based professional transportation services consulting firm, as well as the founder of Dani's B.S., LLC, a boutique floral and preservative-free skincare business. With over 23 years of experience in transportation planning and engineering, Danielle has established herself as a nationally recognized expert in multi-modal mobility solutions. A graduate of West Virginia University’s College of Engineering, she began her career in the New Jersey metro area before relocating to Tampa Bay in 2012, where she continues to lead projects that prioritize safety, equity, and innovation in transportation. Throughout her career, Danielle has successfully guided agencies nationwide in projects ranging from complete streets planning and traffic analyses to bike and pedestrian planning, public involvement initiatives, and safety audits. A passionate Vision Zero advocate, she emphasizes mentorship, continuous learning, and succession planning within the transportation industry. Her leadership extends to professional organizations, including serving as Treasurer of the Florida–Puerto Rico District of the Institute of Transportation Engineers (ITE) and volunteering with Walk/Bike Tampa, reflecting her commitment to giving back to the community and advancing her field. In addition to her transportation expertise, Danielle channels her creativity into Dani's B.S., offering custom floral arrangements and preservative-free skincare products. She has been recognized with numerous honors, including the John R. Freeman Transportation Professional of the Year Award from FLPRITE Florida and a certificate of appreciation from the City of Tampa Central Park Community Redevelopment Agency. Balancing technical rigor with artistry and community engagement, Danielle continues to innovate across multiple industries while uplifting others through mentorship, leadership, and service.
Her Interview
Ten minutes with Danielle
01What do you attribute your success to?
I attribute my success to a combination of technical expertise, creativity, and entrepreneurial drive. As a transportation engineer, I’ve built a strong foundation in problem-solving and project management, which has allowed me to successfully expand into my own skincare and floral design businesses. Balancing these diverse ventures requires adaptability, passion, and a commitment to continuous learning.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to keep pushing forward and earn respect through my work, especially in a male-dominated field. Approaching my career with both compassion and a deep understanding of engineering has allowed me to navigate challenges effectively while staying true to my values.
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is to get out of your own way and focus on building competence, maintaining integrity, and genuinely helping others. True leadership is about lifting people up, not controlling or stepping on them, and success comes from empowering those around you while staying confident in your own abilities.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is that it remains predominantly male-dominated. This presents both obstacles and opportunities: while navigating bias and underrepresentation can be difficult, it also creates a chance to lead by example, inspire other women, and help reshape the culture to be more inclusive and collaborative.
05What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are helping others and using my creativity to make meaningful experiences happen. Whether it’s planning a baby shower, a wedding, or the opening of a business, I take pride in bringing people’s visions to life and making a positive impact through my skills and imagination.
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