Danielle Madia

Danielle Madia is a media professional specializing in media investment, media planning, and partnerships within the advertising industry. She graduated from SUNY New Paltz in 2020 with double majors in marketing and business management and has remained with the same company since then, advancing from an associate role at what was previously Group M, now WPP, to her current position following a promotion in February. Her work focuses primarily on Unilever personal care brands, including leading campaigns for Dove as well as media planning and partnerships for GovMen, Degree, and Axe. Madia attributes her professional success first and foremost to her family for their unwavering support and guidance, as well as to her teachers and her current team, whose encouragement has helped her flourish. She draws inspiration from a high school Virtual Enterprise business class that sparked her passion for marketing and carries with her the advice to not miss shots you do not take by being willing to take risks in her career.