Influential Woman · Design
Danielle Silver
Brand Designer, PepsiCo
New York, NY
Her Story
About Danielle
Danielle Silver is a brand designer for PepsiCo in New York, NY. She began her role two months ago, focusing on global food groups and developing packaging concepts for future products across worldwide markets. Prior to this, she gained experience at agencies including an internship at Latitude in Minneapolis, a year at Kaleidoscope in Chicago working on branding and packaging design, freelancing with various clients, and a remote internship at Rethink advertising agency based in New York. Danielle earned her bachelor's degree in graphic design, formerly known as communication design, with a co-major in art therapy from Miami University of Ohio in 2024. She holds certifications in ELVTR Creative Advertising Certification, the AIGA Professional Designer course, and the Ultimate Figma Masterclass, and is a member of AIGA New York. She attributes her success to the support of family, friends, coworkers, and loved ones, and values authenticity, kindness, community, connection, empathy, and curiosity in her work and personal life.
Her Interview
Ten minutes with Danielle
01What do you attribute your success to?
I think the people around me, and family, friends, coworkers, the people who've given me a chance, the people who have been there for me in the roughest of times. The people that inspire me are the people that are where I am today, and it's just support and care, and I think that I owe it all to them. Support, connection, community, loved ones.
02What’s the best career advice you’ve ever received?
There's no right path, there's just a path. And there's no such thing as right answers or wrong answers. There's just decisions, and no matter what you do, it's gonna get you somewhere. It's going to be okay, you just have to decide something. And if you hate it, great, you learn from it. Life is just full of miniscule decisions that get us somewhere. And you kind of just have to have faith and surrender to the unknown of that.
03What advice would you give to young women entering your industry?
Network, but not in an expectant way. Be curious and try to learn from other people. There's no better teacher than life experience. Put yourself out there, nobody's gonna judge you. Coffee chats go a long way, and people are genuinely so great if you just connect with them and learn from them.
04What are the biggest challenges or opportunities in your field right now?
Having design be so broad, it's almost overwhelming the amount of things you could do with it. You have to choose to be a generalist or a specialist, but you don't have to choose right now. Explore and always try to learn. AI is a tool to embrace, great for concepting ideas and making the intangible tangible.
05What values are most important to you in your work and personal life?
Authenticity, kindness, community and connection, and empathy. Empathy goes strong into everything I try to do in work and personal life. Never judge another person because if you were in the same shoes you'd turn out the same. Curiosity, always learn and grow, meet people, hear their perspectives. Put myself into another person's shoes and think about how they would perceive whatever I'm creating.
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