Darci Hemsley Brown

My journey into performance coaching has deep roots in both academia and psychology. I began as a university professor in 2000, writing curriculum for BYU and later teaching psychology and education courses at Utah Valley University as an assistant professor. I'm a licensed therapist with a master's degree in counseling psychology from BYU's rigorous program, where only 12 students were accepted from 300 qualified applicants and only 6 would graduate. I maintained a demanding schedule as a full-time professor while also working 15 to 20 hours per week in the counseling office. My father was a psychologist who developed The Psychology of Maximum Sales Performance program after earning his PhD, and I grew up immersed in his work, even teaching portions of his program while still in high school. This unique background combining education theory, clinical psychology, and performance psychology shaped my approach to coaching. Today, I work primarily with clients in the financial industry as a performance and productivity coach. My average client quadruples their income in the first year, but what I'm most proud of is that the thank you notes I receive aren't about the money. They're about clients learning to truly be themselves and finding happiness they've never experienced before. I work with them on every aspect of their lives because I believe true success isn't about reaching a financial milestone, it's about being a fully functioning, happy adult who wakes up asking how many people they can help and serve that day. I tell my clients from the beginning that if they think this industry is about the money, they don't understand it. It's a service job, and the money comes because they're happier and more fulfilled.