Darci Shannon

Darci Shannon is a Member Services Advisor with the National Hardwood Lumber Association (NHLA), where she has worked since 2024. Based in Kahoka, Missouri, United States, she supports NHLA members by helping promote their businesses and strengthen engagement across the hardwood industry. In her role, she focuses on member relations, sales support, and industry outreach, connecting daily with professionals across the forest products and lumber sector. Her work also extends into industry advocacy through her involvement with the Hardwood Federation, where she participates in efforts to communicate the needs and challenges of the hardwood industry at the national level. Darci’s career path blends education, sales, and long-standing exposure to the lumber industry. Before joining NHLA, she worked in the hardwood sector with a saw-related company beginning in 2020, and previously spent several years as an educator, teaching while also coaching sports. Her connection to the industry runs deep, as she grew up in a family that owned a lumber yard, giving her early familiarity learning alongside her father. She is also active in professional communities, serving as a board member of the Midwest Saw Filers Association, where she supports education and training initiatives within the industry. A graduate of Missouri Baptist University with a Bachelor of Professional Studies in Education, Darci is known for her strong interpersonal skills and people-first approach to her work. She attributes much of her professional effectiveness to her ability to communicate and build relationships, shaped mostly by her mother and her small-town upbringing and early experiences interacting with diverse individuals. Outside of her professional responsibilities, she is actively involved in her local community and school activities, including sports programs, while balancing a busy family life centered around her children’s athletics and activities.