Dasha Minina
Dasha Minina is a visionary entrepreneur and innovator at the intersection of beauty, technology, and digital compliance. As the founder and CEO of Licensify, BeautyAList, and Maxus Nails, she has built groundbreaking platforms that modernize credential verification, digital identity, and professional visibility across the beauty industry. Her patented verification systems provide real-time license validation for professionals, students, and international practitioners, ensuring enterprise-grade compliance and operational efficiency. Highlighted as a trailblazing female patent inventor in a male-dominated industry—where only 3% of patent holders are women—Dasha continues to challenge the status quo and redefine what is possible for women in technology and entrepreneurship.
An immigrant entrepreneur, Dasha’s journey is rooted in resilience, determination, and a family-driven work ethic that fuels her professional pursuits. She leverages her experience as a licensed nail professional to bridge the gap between practical industry needs and innovative technological solutions. Through her companies, she has not only created scalable systems that streamline operations for salons, spas, and schools but also strengthened professional standards and elevated the careers of beauty professionals worldwide. Her leadership exemplifies how innovation, integrity, and empathy can coexist to drive meaningful industry transformation.
Beyond her professional accomplishments, Dasha is deeply committed to giving back. She actively supports organizations combatting child human trafficking and is launching an initiative to provide financial relief by paying monthly bills for beauty professionals in need. Through her work, Dasha Minina embodies the spirit of a socially conscious entrepreneur, blending cutting-edge innovation with a mission to empower, protect, and uplift the professional community she serves.
• Licensed Nail Technician
• NY State Nail Specialty License
• B.S., Management Information Systems, Pace University
• Pace University — Bachelor’s Degree in Management Information Systems
• Female Patent Inventor in a Male-Dominated Industry (Only 3% of Patent Holders Are Women)
• Professional Beauty Association — Official Verification Partner
• Donations to child human trafficking organizations
• Upcoming initiative to pay monthly bills for beauty professionals in need
What do you attribute your success to?
I attribute my success to my immigrant work ethic and the deep pride I carry for my family—especially the influence of my father, who inspired my entrepreneurial drive. Coming to the United States and becoming a female patent inventor in a male-dominated technology sector has taught me how to break barriers through discipline, creativity, and resilience.
I also credit my success to my commitment to building solutions that protect both beauty professionals and consumers. My passion for solving real industry challenges—such as license fraud, safety risks, and lack of transparency—drove me to automate professional verification and create platforms that are shaping the future of beauty technology worldwide.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to keep moving forward, even when the journey feels overwhelming. My experience as an immigrant and as a woman who faced gender-based challenges early in my career has taught me that perseverance and consistency create opportunities that talent alone cannot.
What advice would you give to young women entering your industry?
My advice to young women entering the beauty and technology industries is simple: don’t give up. There will be moments of doubt, setbacks, and even sexism—I’ve experienced them myself, and yes, there were times I cried from exhaustion or frustration. But I kept going to make my parents proud and to build something bigger than myself. Stay resilient, stay focused, and remember that the industry needs your leadership, creativity, and courage.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the beauty industry today is the lack of unity. With so many independent associations, licensing bodies, and fragmented resources, professionals often don’t have a single space dedicated to their needs.
But that challenge also presents a tremendous opportunity. I’m building platforms that bring the beauty world together—from hair and nails to clinical aesthetics—through verification, education, and consumer awareness. Another key opportunity lies in protecting global consumers by helping countries without licensing requirements adopt safety standards.
As beauty procedures become increasingly complex, the need for verified, qualified professionals is more important than ever. My vision is to create a global beauty infrastructure that uplifts professionals while safeguarding clients everywhere.
What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life start with consumer protection—every platform I build begins with keeping clients safe. I also prioritize integrity and accuracy, ensuring that verified professionals are represented truthfully across the industry.
Inclusivity and global access are equally important; my platforms are translated into eight languages, reflecting my commitment to reaching professionals and consumers worldwide. Giving back is a core part of who I am, from supporting child human trafficking organizations to launching initiatives that help beauty professionals by covering their monthly bills.
Finally, I focus on empowerment—championing beauty professionals who often lack support, resources, and fair earning opportunities. I strive to create solutions that lift others up while advancing the industry as a whole.
Locations
Licensify | BeautyAList | Maxus Nails
Hackensack, NJ 07601