Dawn Avery
Dawn Avery is a seasoned Executive Director and Chief AI Officer with extensive expertise in digital marketing, social media strategy, and technology-driven business solutions. Currently leading the National Cleaners Association, she brings over two decades of experience in guiding organizations through digital transformation, e-commerce, and AI integration. Her specialties include social media management, voice AI, web development, marketing strategy, and professional presentations, reflecting a career dedicated to blending innovation with strategic leadership.
Throughout her career, Dawn has championed the use of artificial intelligence to enhance operational efficiency, sustainability, and customer engagement. She has implemented AI-driven solutions for tasks ranging from fabric recognition and quality control to dynamic pricing, enabling scalable and reliable service delivery. As a certified AI specialist, she is recognized for her ability to translate complex technologies into actionable strategies, ensuring organizations remain competitive while maintaining a human-centered approach.
In addition to her executive leadership, Dawn has helped small businesses thrive through digital marketing and social media consulting. She has designed and managed campaigns that strengthen online presence, reputation management, and customer engagement, helping clients navigate the rapidly evolving digital landscape. Dawn’s work is distinguished by her commitment to innovation, strategic vision, and service-oriented leadership, positioning her as a forward-thinking leader at the intersection of technology and business.
• AI Consultant Certification
• AI Executive Certification
• Certified Chief AI Officer
• Using AI at Work
• Certified AI Specialist
• Social Strategist Pro Certification
• Social Media Pro® Certification
• DeVry University - BSTM
What do you attribute your success to?
I attribute my success to the guidance, values, and unwavering support of my mother. She instilled in me a strong work ethic, resilience, and the confidence to pursue my goals with determination and integrity. Her example taught me the importance of perseverance, continuous learning, and leading with both compassion and purpose lessons that have been foundational to my personal and professional growth.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to always deliver what you promise. I have found that honoring commitments and maintaining reliability not only builds trust with colleagues and clients but also establishes a strong professional reputation. Following through consistently has been a guiding principle in my career, shaping the way I lead, collaborate, and achieve meaningful results.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to be honest and authentic. Embracing your true self and communicating with integrity builds trust, fosters meaningful relationships, and sets you apart as a professional. Staying authentic allows you to navigate challenges confidently, lead with credibility, and create a career that reflects both your values and your unique strengths.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are honesty, transparency, and maintaining a healthy work-life balance. I believe that clear communication and integrity form the foundation of strong relationships and effective leadership. At the same time, prioritizing balance ensures sustained energy, creativity, and fulfillment, allowing me to give my best both professionally and personally.