Dawn E. Norman, JD

Founder
The Goodbye Gift
The Woodlands, TX 77382

Dawn E. Norman, JD is an Estate and Continuity Strategist dedicated to helping modern families approach legacy planning through a blend of legal expertise, emotional intelligence, and technology-enabled solutions. She has been licensed to practice law for approximately 18 years and has spent more than 20 years working in the legal industry, beginning her career as a paralegal and legal consultant before becoming an attorney. For the past 15 years, she has focused on corporate commercial litigation and crisis management, representing Fortune 100 companies and Am Law 100 firms in high-stakes commercial disputes, arbitration, and complex resolution strategies. Her career has included both private practice and in-house corporate legal leadership roles, including senior counsel positions at ExxonMobil and Chevron Phillips Chemical Company. Through these roles, she gained broad industry experience across upstream, downstream, chemicals, operations, and global business functions, including an international expatriate assignment in Canada supporting corporate dispute and risk management initiatives.

Throughout her career, Dawn has been recognized for her strategic approach to dispute resolution, compliance, and risk mitigation within complex corporate environments. She is known for creatively solving legal challenges while aligning business objectives with operational and regulatory priorities. Over time, personal experiences within her family deepened her passion for crisis preparedness and inspired a professional pivot toward applying corporate crisis management principles to family life. She became particularly focused on helping families navigate incapacity planning and continuity readiness—areas often overlooked in traditional estate planning conversations. This shift led to her philanthropic and educational work focused on raising awareness about the importance of accessible, practical, and emotionally intelligent planning for modern households.

Recently, Dawn has dedicated her full-time practice to serving families through The Goodbye Gift™, a digital legacy and continuity planning platform that reimagines estate planning beyond traditional document preparation. Through this platform, she works alongside families to help them organize critical information, preserve personal messages for loved ones, and designate trusted contacts who can access essential data during moments of crisis or loss. Her mission is to destigmatize end-of-life planning by combining education, empowerment, and practical tools, encouraging families to view continuity planning as an essential component of wealth preservation and generational legacy building. As a keynote speaker and thought leader, she continues to shape conversations about the future of legacy, emotional preparedness, and the role of technology in making planning more accessible and culturally relevant.

• St. Mary's University School of Law - JD
• Texas State University - MA, Environmental Law
• Huston-Tillotson University - BS, Bio

• Montgomery County Dispute Resolution Center

Q

What do you attribute your success to?

I think naturally, I am entrepreneurial. I've always approached my career from an entrepreneurial standpoint, asking what can I do and how can I leverage the skill set that I have. I think a lot of that is just remaining flexible and open, and not allowing the space to dictate the way you move in it. So understanding the space, observing the space, using good judgment, building good professional judgment, but also knowing yourself and really understanding how your skill set translates to the space. The other thing is I've really been fortunate to have great mentors that really, I was able to pull little things from each of them. I was a little bit of a non-traditional law student in that I went to undergrad, and then I went to grad school, and then I worked for a little bit, I got married, then I went to law school. I had my first baby in law school. So my path has always been kind of one that looked non-traditional, and I think that not having those kind of constraints on what my legal career had to look like really gave me a lot of rich opportunities to try a lot of different things, and not being afraid to do something new has been a big part of that.

Q

What’s the best career advice you’ve ever received?

I was making a pivot from ExxonMobil to Chevron, and part of what drove that desire to pivot was just looking for more balance in terms of my family and work life. At the time, I was interviewing multiple places, and this lady was not a long-established mentor of mine, but she became a mentor of mine during this interview process. One of the things she said to me was don't be so impatient that you feel like you have to take the first opportunity that comes your way. You have to really spend time evaluating us as much as we're evaluating you. And although you have a need, it's important to understand that it's a reciprocal need, and so there has to be a fit that works for you and your family without compromise. I felt like I needed someone to give me that permission, because I think lots of time, as lawyers, we tend to be overachievers, and if there's a challenge, we feel like we can conquer it, but that's not always the answer. Doing more, and bending yourself, and conforming is not the answer.

Q

What advice would you give to young women entering your industry?

I would encourage them to think outside of the box, to not feel that your skill set can only be used in one way. And as you gain experience, think about how you might translate those skills to areas that drive personal passion and allow you to kind of innovate your career always, so it's not static. And you'll need that flexibility as you grow into your career, and into your family, and into other life dynamics that just naturally come up along the way. So I think the biggest lesson in that is just remaining flexible and not being limited by the traditional definition of what being a lawyer is.

Q

What are the biggest challenges or opportunities in your field right now?

The need to destigmatize incapacity planning for families, incorporate technology and accessibility into planning tools, scale educational efforts, and bring more emotional intelligence into legal practice. There is strong ongoing demand for thoughtful family continuity planning.

Q

What values are most important to you in your work and personal life?

Flexibility, sound judgment, mentorship, emotional intelligence, education, and empowerment.

Locations

The Goodbye Gift

The Woodlands, TX 77382