Her Story
About Dawn
Dawn Williams is a marketing and communications executive and Cloud Security Engineer at ConcertAI, bringing more than 20 years of experience spanning strategic communications, marketing leadership, technology, and cybersecurity. With a strong background in both business strategy and IT, Dawn has built a career centered on innovation, operational excellence, and delivering solutions that support organizational growth. In her current role as Cloud Security Engineer at ConcertAI, she applies her extensive technology expertise to help strengthen secure cloud environments while supporting the organization’s mission of advancing healthcare through data and technology.
Prior to her current position, Dawn established herself as a highly accomplished marketing and communications professional within B2B industrial engineering environments. As a member of senior leadership and strategy teams, she has led enterprise-wide marketing and communications functions, overseeing brand strategy, digital marketing, content development, thought leadership, advertising, customer experience initiatives, internal and external communications, events, conferences, and revenue-focused marketing programs. She began her career in internal communications with a leading consumer beverage company before transitioning into marketing, later launching her own business serving Fortune 500 clients. Over the past 19 years, she has been instrumental in building a comprehensive marketing function from the ground up, creating strategies and processes that have strengthened brand presence and business performance.
Dawn holds a bachelor’s degree in Marketing Management and a master’s degree in Leadership and Management. She has also developed advanced graphic design skills through self-directed learning, allowing her to combine creativity with strategic business objectives. Dedicated to lifelong learning and leadership development, Dawn is involved with the Senior Executives Network and has participated in professional organizations including Women in Communications and the American Marketing Association. She is passionate about community impact and supports St. Jude Children’s Research Hospital, animal shelters, and domestic violence shelters. Through her career and mentorship, Dawn encourages emerging professionals to embrace feedback, build resilience, and explore the many opportunities available within marketing, technology, and leadership.
Her Interview
Ten minutes with Dawn
01What do you attribute your success to?
I attribute my success to a combination of continuous learning, adaptability, and the ability to build strong relationships with people who bring diverse perspectives and experiences. One of my most notable accomplishments has been developing a highly functional marketing department within an organization recognized as a leader in its industry, creating strategies and processes that strengthened the brand and supported long-term growth. Throughout my career, I have benefited from the guidance and insights of many mentors rather than relying on a single individual, as I believe different viewpoints provide valuable lessons and unique solutions for various challenges. My educational foundation includes a bachelor’s degree in Marketing Management and a master’s degree in Leadership and Management, complemented by self-taught graphic design skills developed during my time in the beverage industry. I continue to expand my leadership capabilities through professional development opportunities, including participation in the Senior Executives Network, where I engage with other leaders and refine my approach to strategic leadership.
02What advice would you give to young women entering your industry?
My advice to young women entering the marketing industry is to develop resilience, remain open to feedback, and understand that growth often comes through constructive criticism. Marketing is a highly subjective field, and it is important not to take feedback personally but instead view it as an opportunity to learn, improve, and refine your skills. I encourage women to explore the many disciplines within marketing and identify the areas that align with their strengths, passions, and interests. By staying curious, continuing to learn, and finding a path that genuinely excites them, they can build a rewarding and successful career in this dynamic industry.
03What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life are continuous learning, collaboration, compassion, and giving back to the community. I believe that gaining exposure to different perspectives, especially from professionals outside of my own organization, is essential for growth because it allows me to recognize what is working well and identify opportunities for improvement. Through my involvement with the Senior Executive Network, I continue to engage with leaders who challenge my thinking and inspire new approaches to leadership and strategy. Beyond my professional commitments, I am passionate about supporting causes that make a meaningful difference, including St. Jude Children’s Research Hospital, animal shelters, and domestic violence shelters. I believe success is not only measured by professional achievements but also by the positive impact we create for others.
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