Dawn Delise Pelon
Dawn Delise Pelon is a seasoned marketing leader, brand strategist, and agency owner recognized for building high-performance teams and shaping customer-centric brands. Her career began at the Ritz-Carlton and other performance-driven organizations, where she gained foundational experience in service excellence and internal culture—principles that continue to guide her approach today. With expertise spanning integrated marketing communications, brand development, customer experience, and go-to-market strategy, she has partnered with some of the world’s strongest legacy brands across both B2B and B2C markets.
Throughout her career, Dawn has held influential leadership roles in global organizations, including CNH Industrial, Mercedes-Benz USA, and Navistar. She has led large-scale brand transformations, national advertising initiatives, dealer and channel enablement programs, and data-driven marketing efforts designed to elevate customer experience and accelerate growth. As Principal and Brand Builder at Point2 Performance and longtime Managing Partner at Think3 Marketing, she continues to drive innovation as a Fractional CMO—streamlining operations, adopting AI technologies, and aligning teams around measurable, growth-oriented strategies.
Widely respected across the marketing and agriculture industries, Dawn is an award-winning professional and sought-after speaker. Her achievements include honors from NAMA, min Media Industry News, the AVA Digital Awards, and IHAF, among others. She has served in multiple leadership and board roles, including President of the Philadelphia American Marketing Association and member of various industry associations. Dedicated to excellence, collaboration, and performance, Dawn remains committed to helping organizations strengthen their brands from the inside out and deliver exceptional customer experiences.
• Michigan State University - M.A.
• Best of NAMA Award
• Total Integrated Program Award
• Platinum and Two Honorable Mentions Award
• AVA Digital Awards
• Gold B2B and Silver B2C Award
• BMA Philadelphia
What do you attribute your success to?
I attribute my success to my commitment to being genuinely helpful to others. Supporting those around me has shaped my leadership, strengthened my relationships, and allowed me to contribute meaningfully in every role I’ve held.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to stay humble and appreciate the unique value I bring to every space I enter. I was also taught to stand strong as a woman—confident in my abilities, grounded in my purpose, and unafraid to take up space.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to stay strong and grounded in who you are. Never feel the need to set aside your womanhood—lead with professionalism, integrity, and strong values. When you hold yourself to those standards, others will follow.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is navigating the wide range of decisions and approaches people bring to the table. Without continuous networking and strong professional connections, it’s easy to fall behind or miss important developments. At the same time, that challenge creates one of our greatest opportunities: meaningful networking. Building relationships, staying connected, and learning from others can open doors, strengthen collaboration, and drive long-term success.
What values are most important to you in your work and personal life?
The most important values to me, both personally and professionally, are staying true to myself and showing genuine appreciation for the people in my life. I believe integrity starts with authenticity, and I carry that into every decision I make. I’m also deeply grateful for my friends and family, and I strive to honor their support by leading with gratitude and respect in all that I do.
Locations
Point2 Performance
Collegeville, PA 19426