Deana Hancock
Deana Hancock is an accomplished marketing leader in the senior living industry, currently serving as Regional Director of Marketing for Kerem Health, representing Coral Bay and Havens at Pensacola. With extensive experience in branding, community engagement, and clinical program development, she is passionate about creating marketing strategies that enhance the quality of life for seniors while resonating with residents, families, and stakeholders. Her approach combines data-driven insights with a deep understanding of the senior living landscape to deliver meaningful, tailored solutions.
Throughout her career, Deana has held leadership roles at Pensacola Nursing and Rehabilitation Center, Right at Home, Veritas Healthcare Solutions, and Watermark Assisted Living of Gulf Breeze. These positions allowed her to cultivate expertise in customer relationship management, operations oversight, and regional marketing strategy, while fostering collaboration across multidisciplinary teams. Her ability to balance strategic vision with hands-on execution has consistently driven brand awareness, community engagement, and operational excellence.
Deana is also dedicated to giving back, volunteering with disaster relief efforts and community service initiatives, and maintaining a strong focus on compassionate care. She holds a solid educational foundation from Northwest Florida State College and Southwestern Illinois College and is certified in executive leadership and medical technology. Deana thrives on collaboration and innovation, committed to elevating senior living experiences through creative marketing and community-focused initiatives.
• Med Tech License
• Executive Direcetor Certification
• Northwest Florida State College
• Southwestern Illinois College
• Women's Board of Baptist
• West Florida Young Professionals
• Tornado Relieve at Operation Blessing
• Community Relations at Texas Department of Aging and Disability Services
• PACE
• KEREM
What do you attribute your success to?
I attribute my success to the example set by my parents and the inspiration I draw from my children. My parents’ passion, loyalty, and strong work ethic taught me the value of dedication and perseverance, while my desire to provide stability and opportunities for my children motivates me to continually strive for excellence in my career.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to pursue it with genuine passion and a full-hearted commitment. Stay open to opportunities, connect with people, and seek knowledge from those around you. Being relatable, kind, and a good listener will help you build meaningful relationships and grow both personally and professionally.
What values are most important to you in your work and personal life?
The values most important to me in my work and personal life are family, friendship, and balance. I cherish spending time with my three children and my puppies, as well as enjoying quality time with friends over brunch or relaxing by the pool. Creating these meaningful connections and moments of joy helps me stay grounded and energized in all areas of life.