Deana (Deana Nadeau) Roach C.I.D.

Deana Roach is a dedicated and experienced professional in the furniture and home goods industry, currently serving as a Certified Interior Decorator and co-owner of Bill’s Bedding and Furniture Showroom in Danielson, Connecticut. With over 30 years of service at Bill’s Bedding, Deana has grown from Sales Office Manager to a certified expert in interior decorating, blending her extensive knowledge of fabrics, furniture, and customer service with a passion for creating comfortable and stylish living spaces. In 2023, she and her cousin Colin Nadeau became the fifth generation of their family to own and operate the business, continuing a proud legacy of quality and personalized service.

Throughout her career, Deana has been committed to community involvement and family values, actively participating in charitable efforts like Project PIN, a local food pantry, and mentoring the next generation within the family business. She believes in treating customers like family and emphasizes the importance of continuous learning and staying current with industry trends to build confidence and deliver exceptional service. Her philosophy centers on service over retail, valuing trust and word-of-mouth in her close-knit community.

Deana’s leadership marks a thoughtful transition to the next generation, combining deep-rooted family knowledge with fresh ideas to keep Bill’s Bedding thriving. Known for her resilience and dedication, she balances her professional role with her rich family life as a mother of five and soon-to-be grandmother, embodying a strong example of commitment both at work and at home.

• Certified Interior Decorators International

• QVCC- A.S.