Debi Wimberley

I attribute my success to collaboration and intentionally surrounding myself with diverse individuals who inspire, challenge, and support growth at every stage. I believe no one achieves meaningful impact alone, and that true progress comes from learning with and from others—whether peers, experts, or those just beginning their journey. I strive to meet people where they are and recognize the value in every individual, while staying grounded in authenticity and purpose. My perspective has also been shaped by overcoming a serious medical prognosis that gave me five years to live; now more than a decade later, I continue to prove that resilience, collaboration, and belief in possibility can turn what once seemed impossible into reality.

The best career advice I’ve ever received is to not be afraid. That simple reminder has shaped how I approach opportunities, challenges, and change. It has taught me to take risks, speak up when it matters, and step into unfamiliar spaces with confidence, even when the outcome is uncertain.

My advice to young women entering my industry is to collaborate and intentionally surround yourself with people who share your vision and values. No one succeeds alone, and real growth comes from learning within a community of peers, mentors, and even those earlier in their journey. Align yourself with groups that are grounded in research, data, and continuous learning, and remember that while success does not protect you from burnout, education and self-awareness can help you avoid helplessness and sustain long-term growth.

The biggest challenges in my field include managing my own health limitations, which prevent me from consistently engaging in person, and navigating the ongoing stigma surrounding the cannabis plant and its role in health and wellness. Despite these barriers, I’ve been able to build a global network and business remotely. Another challenge is the lack of widely accessible, credible certification pathways focused specifically on cannabis in a health context, beyond general industry or dispensary training. At the same time, there is a significant opportunity in advancing collaborative, evidence-informed education and dialogue, especially around the endocannabinoid system and the fact that individual responses vary much like genetics. This makes shared learning and open, cross-industry conversations essential.

The values most important to me are collaboration, authenticity, and recognizing the value in every person. I believe that every single human person matters and is important. I think it is really important to be true to yourself and understand that you matter and you are at the core of it. I also value tranquility, ease, and comfort, and I believe that spending time and getting to know yourself is one of the most important keys, and we do not do enough of that. Music is important to me because it can cure and help the soul.