Her Story
About Deborah
Deborah Svoboda is a video producer and founder of Out of the Shadows Media, a business she started in 2018. She began her career in 2011, with more focused work starting in 2014, bringing over a decade of experience in the field. Coming from a journalism background, she handles projects from conception to final cut, including filming, editing, and interviewing. Prior to starting her own business, she worked at K2D, a PBS affiliate, and as a photographer at the San Francisco Chronicle. She graduated with a journalism degree in multimedia journalism from San Francisco State University in 2014 and completed a 6-month post-production course with the Bay Area Video Coalition. Svoboda won an Emmy Award for a short piece on opioid addiction and homelessness in San Francisco's Tenderloin district. Her primary focus is creating change by telling stories that nonprofits are uplifting, with an emphasis on marginalized communities. She is a member of Women in Film San Francisco Bay Area Chapter, the Bay Area Video Coalition, and the San Francisco Filmmaker Collaborative. Svoboda attributes her success to persistence through highs and lows, and values integrity highly in her work and personal life. She advises young women entering the industry to be persistent, find their true north, and recognize that emotional connection is as powerful as technical skills.
Her Interview
Ten minutes with Deborah
01What do you attribute your success to?
I attribute my success to keeping on going through the lows and the highs, staying the course, and always trying my hardest even when not getting it right.
02What’s the best career advice you’ve ever received?
The best career advice I received was to be more confident. At the San Francisco Chronicle they sat me down and emphasized confidence, which helped me push to the front and get the shot no matter what.
03What advice would you give to young women entering your industry?
Persistence is key. Find your true north and just stay the course, keep going even after knockback after knockback. Also, the emotional connection and being a people person is just as powerful as the skill set for being a filmmaker.
04What values are most important to you in your work and personal life?
Integrity is a very big value for me. Doing what I say I'm gonna do when I say, showing up, and making choices that align with purpose.
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