Dee Nguyen

Dee Nguyen is a retail marketing leader with expertise in sports industry retail expansion and experiential brick-and-mortar formats. She has spent over 10 years in the sports industry, with 8 to 10 years specifically dedicated to retail growth initiatives. After earning her bachelor's degree in criminal justice and psychology from Portland State, Dee began her retail career at a local store near campus, which led to opportunities at Nike where she started in 2018 working on new store formats and marketing. She later held similar roles at Adidas before returning to Nike, took a contract role with LVMH, led retail marketing at Aloe starting in 2021 opening over 100 stores, and now works at Anta contributing to global expansion including the first Beverly Hills flagship. Based in Los Angeles, California, Dee attributes her success to resilience and perseverance through challenges, learning from mentors, asking for help, building a support network, and staying grounded in her purpose rather than comparing timelines.