Influential Woman · Faith-Led Business / AI / Entrepreneurship
Dee Patience
Founder, Faith-Led Business Strategist, Author, Dee Patience LLC | Founded on Faith
Austin, TX 78747
Her Story
About Dee
Dee Patience created the Founded on Faith System to help Christian women founders make clearer decisions, sharpen what they sell, and tell better stories without building from fear or pressure.
She hosts the Founded on Faith podcast and wrote Faith & Focus: Get Clarity with God. She writes at deepatience.com and on Substack.
The system runs in 3 moves.
Decide with God. Get out of fear, pressure, and overthinking so you can name the next faithful decision.
Get the business clear. Know who you serve, the problem you solve, the promise you make, what you sell, how it works, and what protects it.
Turn clarity into story. Use AI and honest storytelling to say it consistently, without a fake persona.
Her frameworks include the Faith-Led Decision Path, TGIFF, the Six Second Pitch, and the 6P framework she calls Grounded Growth.
Dee spent her career making complex decisions inside high-stakes operating environments. She started at Apple, leading global projects and operations alongside Tim Cook.
She grew a real estate investment brokerage led by Gary Keller. She later ran the State of Texas Housing Trust Fund and its multimillion-dollar housing programs.
Then she built operator experience across Amazon, TikTok Shop, and creator commerce. The Founded on Faith System is what happened when she brought that systems thinking to the place where faith, fear, and business strategy collide.
In 2014 she organized the SXSW diversity casting at the Greater Austin Black Chamber that put overlooked founders in front of the Shark Tank team. Influential Women recognized her in 2026.
In late 2025 she built a brand-growth agency in a matter of months. By June 2026 she gave it away, stopped charging, and began teaching for free.
The income funds the Founded on Faith Fund, with a goal of giving $1 million to Christian causes.
Her community work is Faith Focus Haven, a separate youth initiative for girls 11 to 14 built around identity, friendship, courage, and creative problem solving. Its properties are Tina & Tilly and Petty Powers, each with its own workshop and workbooks. Tina & Tilly is a 3-book series: New Beginnings, Friendships, and Purpose & Clarity, with New Beginnings arriving 2027.
It began with her own story. Dee struggled with anxiety and her mental health at that same age.
Reach her at dee@deepatience.com.
Her Interview
Ten minutes with Dee
01What do you attribute your success to?
I attribute my success to faith, obedience, and learning how to move before I feel fully ready. For years, I thought clarity came from having every answer first. Now I believe clarity often comes from trusting God with the next step, then taking action with wisdom and integrity.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received is to stay close to the work. Real insight comes from doing, listening, testing, and serving people well, not just talking about strategy from a distance.
03What advice would you give to young women entering your industry?
Build from truth, not performance. You do not need a fake persona, a perfect plan, or a loud online image to make a real impact. Learn the tools, use AI wisely, tell the truth, serve people well, and let your work prove your value.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge is that many founders feel pressure to move fast, copy trends, and sound like everyone else. The biggest opportunity is using AI with wisdom, faith, and clear strategy. AI can help women get clearer, move faster, and tell better stories, but only when it supports their real voice instead of replacing it.
05What values are most important to you in your work and personal life?
Faith, obedience, integrity, clarity, generosity, and stewardship. I want my work to help women build with peace, serve people well, and create impact that lasts beyond personal success.
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