Influential Woman · Faith-Led Business / AI / Entrepreneurship
Dee Patience
Founder, Faith-Led Business Strategist, Author, Dee Patience LLC | Founded on Faith
Austin, TX 78747
Her Story
About Dee
Dee Patience is the creator of the Founded on Faith System™ and the Faith & Focus Journals, which help Christian women founders make clearer decisions, sharpen what they sell, and tell better stories without building from fear, pressure, or constant overthinking.
The Founded on Faith System™ brings faith and practical business strategy together through three areas: making decisions with God, building clear offers and messaging, and using stories to communicate with greater clarity and purpose.
Dee built the system from decades of experience making complex decisions inside high-stakes operating environments.
She began her career at Apple, working in global projects and operations in an organization led by Tim Cook. She later grew a real estate investment brokerage within Gary Keller’s organization and went on to lead operations for the State of Texas Housing Trust Fund and its multimillion-dollar housing programs.
In 2013, while working with the Greater Austin Black Chamber, Dee organized an SXSW diversity casting initiative that connected overlooked founders with the Shark Tank casting team.
Her later work expanded into Amazon, TikTok Shop, creator commerce, and brand growth. In late 2025, she built a brand-growth agency, then made an unusual decision: by June 2026, she stopped charging for her business education and began teaching her systems for free.
Influential Women recognized Dee in 2026.
The Founded on Faith System™ grew from bringing her operating experience and systems thinking to a different kind of challenge: what happens when faith, fear, decision-making, and business strategy collide.
Her frameworks include the Faith-Led Decision Path, TGIFF, the FOCUS Framework™ (Find One Clear Useful Step), the Six Second Pitch™, and Grounded Growth™, her 6P system for building clear positioning, offers, and messaging.
Dee is also the founder of Faith Focus Haven, a separate youth initiative creating books, activities, and workshops for girls and teens. Its work centers on identity, friendship, courage, confidence, and creative problem solving.
The initiative is personal. Dee experienced anxiety during her own middle-school years and wanted to create practical, engaging tools that help girls navigate challenges with greater confidence and connection.
Faith Focus Haven includes Tina & Tilly™, Petty Powers™, and Workplace Foolishness™. Tina & Tilly is a three-book series beginning with New Beginnings, followed by Friendships and Purpose & Clarity. New Beginnings is planned for 2027.
Income from Dee’s books helps contribute to the Founded on Faith Fund, created with the goal of giving $1 million to Christian causes.
She can be reached at dee@deepatience.com.
Her Interview
Ten minutes with Dee
01What do you attribute your success to?
I attribute my success to faith, obedience, and learning how to move before I feel fully ready. For years, I thought clarity came from having every answer first. Now I believe clarity often comes from trusting God with the next step, then taking action with wisdom and integrity. FOCUS: Find One Clear Useful Step.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received is to stay close to the work. Real insight comes from doing, listening, testing, and serving people well, not just talking about strategy from a distance.
03What advice would you give to young women entering your industry?
Build from truth, not performance. You do not need a fake persona, a perfect plan, or a loud online image to make a real impact. Learn the tools, use AI wisely, tell the truth, serve people well, and let your work prove your value.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge is that many founders feel pressure to move fast, copy trends, and sound like everyone else. The biggest opportunity is using AI with wisdom, faith, and clear strategy. AI can help women get clearer, move faster, and tell better stories, but only when it supports their real voice instead of replacing it.
05What values are most important to you in your work and personal life?
Faith, obedience, integrity, clarity, generosity, and stewardship. I want my work to help women build with peace, serve people well, and create impact that lasts beyond personal success.
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