Denise Liriano

I attribute my success to my children and my mother. Now that I have twins, a boy and a girl who are toddlers, my value is basically how can I be my better self, because they mirror me all the time. I want to make sure that I create the path for them so they can see that anything is possible if you just set your mind to it, even though when things are messy and even though things can be hard. If you believe in yourself, you can actually do it. My mother has been my main mentor - her business drive and her ability to show me that nothing will stop you unless you decide it has been the biggest drive in my life. The women who were constantly coming to me, I saw their limitations, and as I became a mom, I started noticing my own limitations. So it was more of, how can I continue that journey for my mom, but triple it or 10 times it, by building that journey and being the guide for those that have those constant limitations.

The best career advice I've ever received is that failure is just data. Failure is not something to be afraid of. Failure is actually something to learn from. This advice has helped me understand that setbacks aren't the end - they're opportunities to gather information and grow. It's shifted my entire perspective on taking risks and pushing forward in my business.

My advice to young women entering this industry is that we shouldn't listen to the noise, and we shouldn't look externally - we should start looking internally. It's so easy to get caught up in what everyone else is saying or doing, but the real answers and strength come from within. Trust yourself and your own inner guidance rather than seeking validation or direction from outside sources.

The biggest challenge in business coaching and mindset coaching right now is the belief that you need to know the answer to absolutely everything to be in this field. But as humans, we don't know everything. We have to do our trial and errors, but we also need to explore, because there's things out there that we might not know, and without exploration, you might not find the answer to things. So it's just having the open mind of, you don't know everything, but you need to be curious and continue growing and learning and exploring. People expect coaches to have all the answers, but the reality is that curiosity and continuous learning are what make you effective.

The values that guide my work and personal life have become even more meaningful since becoming a parent to my toddler twins. I am committed to being the best version of myself, knowing they learn by example. I strive to model resilience, determination, and self-belief, showing them that anything is possible with focus and perseverance.

I am also driven to grow beyond my own limitations while empowering others—especially women—to do the same. Building on the foundation my mother started, my goal is to create greater opportunities not just for my family, but for my community, serving as a source of support, guidance, and encouragement for others to believe in their potential.