Denise Redeker

Founder and Executive Director
Heartfelt Help Foundation
Petaluma, CA 94954

Denise Redeker is the founder and driving force behind Heartfelt Help Foundation, a Northern California nonprofit dedicated to supporting heart transplant patients and their families. A heart transplant recipient herself, Denise intimately understands the physical, emotional, and financial challenges that accompany this life-saving procedure. Her lived experience inspired her to create programs that fill critical gaps in care, ensuring that patients can focus on recovery without the added stress of financial strain. Under Denise’s leadership, Heartfelt Help Foundation operates two cornerstone programs: a lodging initiative that provides medically required temporary recovery housing not covered by insurance, and Axel’s Helping Hand, which offers assistance with essential non-medical expenses such as rent, utilities, transportation, and food. The foundation also pairs families with volunteer financial professionals to create strategies for overcoming the debt often incurred during the transplant journey. Denise’s patient-centered approach emphasizes practical support, financial stability, and holistic care to protect both the well-being of the patient and the longevity of the donated organ. Beyond financial support, Denise is building a network of programs to address the emotional and psychological needs of transplant patients and their families. She collaborates pediatric psychology team to develop resources for complex pediatric recoveries and grief support, helping families navigate some of the most challenging aspects of post-transplant life. Recognized for her innovation and compassionate leadership, Denise continues to champion equity in transplant care, ensuring that no patient faces these life-changing challenges alone.

• Chris Klug Foundation's Bounce Back Give Back Award, 2024
• North Bay Spirit Award 2022

• Heartfelt Help Foundation

Q

What do you attribute your success to?

I attribute my success to the power of collaboration and the support of those around me, the inspiration I draw from women who have reinvented themselves, and the profound motivation that comes from witnessing transplant patients and their families thrive.

Q

What’s the best career advice you’ve ever received?

The best career advice I’ve ever received is that it’s never too late to start over, and that courage often comes from the support and encouragement of others. I’ve been fortunate to have so many people—mentors, colleagues, and even authors like Jen Hatmaker—who inspired me to take risks and embrace new opportunities. While I’ve never met Jen personally, reading about her journey and how she transitioned into a new phase of life was incredibly motivating. Seeing other women reinvent themselves at different stages of life has been a powerful reminder that reinvention is always possible.

On a day-to-day basis, my greatest inspiration comes from the children I work with—pediatric heart transplant patients whose growth, resilience, and joy I get to witness firsthand. Being able to support their families, ensuring they have basic needs like transportation, housing, and access to care, is deeply meaningful. Knowing that these children, after receiving a heart transplant, have the potential to make a positive impact in the world—and that I get to play even a small part in that journey—is what drives my passion every day.

Q

What advice would you give to young women entering your industry?

My advice to young women entering this field is to look for opportunities to collaborate before you innovate. Innovation can be challenging, and especially in the nonprofit space, someone may already be tackling a similar cause. Before I started my foundation, I spent six months connecting with others in adjacent fields—learning, sharing, and finding common ground. That collaboration has been invaluable, because I truly believe that a rising tide lifts all ships. We don’t need to compete; we can uplift one another while working toward like-minded goals.

For women of all ages, don’t let ageism or fear hold you back. Returning to work or starting something new later in life can feel intimidating, but it teaches resilience and courage. Your age is just a number—never let it stop you from pursuing a calling or a dream you’re passionate about.

Q

What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in my field is raising the funds to address the financial inequities in transplant care, including the high cost of temporary lodging near transplant centers and the limited resources available specifically for heart transplant patients—both adults and children. There is also a significant national gap in support groups tailored to families navigating grief or the complexities of pediatric transplant recovery. At the same time, there are exciting opportunities to make a meaningful impact. I see great potential in scaling the Heartfelt Help Foundation model regionally and developing new national support programs in collaboration with clinical teams. By expanding access and resources, we can improve outcomes for patients and families and strengthen the overall transplant community.

Q

What values are most important to you in your work and personal life?

The values that guide me in both my work and personal life are collaboration over competition, fostering family stability, and leading with compassion. I am deeply committed to promoting practical financial equity for medically vulnerable families and embracing the courage to reinvent myself and take action, no matter the stage of life. These principles shape the way I approach challenges, opportunities, and the impact I strive to make every day.

Locations

Heartfelt Help Foundation

Petaluma, CA 94954