Denisse Morris, CEO - Sr. Trial Consultant on Influential Women

Influential Woman · Litigation Support

Denisse Morris

CEO - Sr. Trial Consultant, ASAP TRIAL TECHNOLOGIES

Sunrise, FL

Certifications · Degrees · Memberships

Degree Bachelor's Degree in Legal Studies with Minor in IT Degree Graduated 2003 Member American Society of Trial Consultants

Her Story

About Denisse

I've been in the legal field since I was young, and I've been doing this specific work for 20 years now. As a trial consultant and hot seat operator, I manage all of the evidence presentation in real time during trials - documents, videos, depositions, everything that the jury receives. But beyond the technical side, I help attorneys tell a clear and compelling story, because trials aren't just about facts, they're about how those facts are presented and understood by the jurors. My role is to make sure the message lands exactly the way it needs to with the jury. Most people don't realize how much happens behind the scenes during a trial. When we install equipment in the courtroom, it looks like it's been there for years and is a permanent fixture, when in fact, it's something that we bring into the courtroom just hours or even minutes before opening statements. The equipment takes us about 20 to 40 minutes to install, depending on how many monitors, projectors, screens, or TVs we need to bring in. I specialize in insurance defense and work with defendants on trucking accidents, car accidents, and slip and falls. My clients are the insurance companies, and they hire me through the attorneys. I don't do any criminal work and I don't work with plaintiffs. With over 300 jury trials under my belt, I'm pretty well versed on jury selection as well, and I help attorneys with questions, with the vetting of jurors, and all kinds of things during jury selection whenever they need me. I am one of the first women that has been doing this type of work in the United States. I started doing this in 2005, and it's still a male-dominated field, but I give jobs to men now and I train them.

Her Interview

Ten minutes with Denisse

01What do you attribute your success to?

I truly attribute my success to going above and beyond in everything I do. I feel like I learn new things in every trial, and I've done over 300 trials. I am one of the first women that has been doing this type of work in the United States. I started doing this in 2005, and it's a male-dominated field. I was one of the first women that actually went on my own to do this and started doing this. It's still a male-dominated world, but I am well-versed in what I do, and I give jobs to men now and I train them. Over time, I built my reputation not by demanding respect, but by delivering results. When you consistently perform under pressure, people take notice.

02What’s the best career advice you’ve ever received?

The best career advice I've ever received is to go above and beyond in anything that you do, because you never know who's watching, and it's really, really gratifying and satisfying to see the end result. Look at the bigger picture and make it happen. And don't worry about what your job description says.

03What advice would you give to young women entering your industry?

Don't think it's not hard. It is hard, but if you're willing to work hard, it's very, very rewarding, especially financially. Financial freedom for a woman is very important, because we don't want to rely on anybody to help us raise a family. And if you posture yourself to do the best you can, to learn new things, to get better and better every time, you will succeed. There's gonna be times that people will close the doors in your face. It's okay, go to the next door, knock on it. Just keep on going. Like I told my daughter, straighten up your suit, dry up those tears, and move on. Move forward.

04What are the biggest challenges or opportunities in your field right now?

The challenge is walking into high-stakes courtrooms, especially early in my career, as a woman in a male-dominated environment. That definitely came with challenges. There's no title that earns you respect in that setting. You have to prove yourself very quickly. But I learned that confidence comes with competence. When you consistently perform under pressure, people take notice. Over time, I built my reputation not by demanding respect, but by delivering results. We're seeing more women entering the field now, which is encouraging. Out of 10 cases, about 2 of my opposites are women. So still a low number, but we're growing. It's still challenging because we often don't have any help when we're traveling with the equipment, and it's hard to carry all that stuff. But you always can pay someone to help, or there's a lot of ways to go around all the heavy lifting.

05What values are most important to you in your work and personal life?

The values most important to me are to give my all, give my best, give above the best, try harder, and learn new things. My faith is very strong and that's my foundation. The Lord guides me through everything. He's the one that made everything happen. When I'm not working, I spend my time being a mom, being a good mom for my daughter, being present. I serve at church quite a bit and work with the church to help the community make it better.

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