Desirae Rocha
Desirae Rocha is a passionate thought leader, community-driven program strategist, and equity advocate with over 16 years of experience in education and student mentorship. Her career began immediately after high school when she took on a manager role at an after-school program, an experience that ignited her lifelong commitment to supporting youth. Over the past 12 years, Desirae has focused specifically on college access, guiding thousands of students across Arizona to successfully navigate the transition from high school to higher education, vocational programs, or workforce opportunities. She currently mentors approximately 35 students in a scholarship program, helping them earn around $3,500 each while equipping them with confidence, tools, and guidance to thrive in their next stage of life.
Throughout her career, Desirae has spearheaded innovative programs that bridge education and opportunity. She has designed scholarship initiatives, student leadership programs, and community partnerships that foster engagement, retention, and academic success. Notable projects include Scholarship Marathons, which reduce financial barriers for students; the Plastic Bottle Project, which combines environmental activism with social impact; and the Car Shows for Scholarships, the first-ever on-site car show at Burton Barr Library designed to raise funds for high school students. Her work emphasizes mentorship, hands-on guidance, and equity-driven strategies that empower students to see themselves as capable, confident leaders.
In addition to her programmatic work, Desirae is a sought-after public speaker, mentor, and coach, committed to creating inclusive educational experiences and strengthening community partnerships. She has served as a keynote speaker for the Hispanic Mother-Daughter Program—an organization she once attended—and helped establish its Butterfly Scholarship. Recognized as an influential leader, she was recently featured in the 2026 edition of Influential Women Magazine. Desirae’s mission remains clear: to provide young people with the tools, mentorship, and opportunities they need to succeed, grow, and make meaningful contributions to their communities.
• Northern Arizona University - BS
• Hispanic Mother-Daughter Program
• Butterfly Scholarship
• Hispanic Mother-Daughter Program Keynote Speaker
What do you attribute your success to?
I attribute my success to the love and support of my parents. Growing up, they encouraged me to be myself, pursue my dreams, and take risks without judgment. Their humility, guidance, and unwavering belief in me shaped how I lead, mentor, and connect with others. That foundation of authentic support has allowed me to grow into the person I am today and pass the same encouragement on to the thousands of students I work with.
What’s the best career advice you’ve ever received?
The best career advice I’ve received comes from the incredible women who have shaped my personal and professional growth. My mother, Libby Rocha, has been my unwavering supporter, always lifting me up and encouraging me through every challenge. My life coach and friend, Rachelle Berry, has helped me step into my fullest potential, showing me new dimensions of myself I hadn’t realized. And my business mentor, Diana B. Figueroa, has guided me with integrity, love, and accountability, helping me navigate my career path with clarity and purpose. I’m grateful to all three for inspiring me to grow, thrive, and evolve.
What advice would you give to young women entering your industry?
My advice to young women entering my industry is to trust your calling and never let anyone—or any circumstance—tell you “no” before you’ve said “yes” to yourself. Too often, we internalize voices telling us we’re not smart enough, capable enough, or from the right background, and we box ourselves in before we even try. I encourage women to silence that inner doubt, listen to their hearts, and pursue what truly brings them joy. When you align your work with your passion, you not only transform your own life but also create a positive impact for future generations.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is that many students lack strong mentorship and guidance as they transition from high school to college or trade programs. This gap presents a significant opportunity to create accessible mentoring programs and scholarship pathways that empower students to succeed and reach their full potential.
What values are most important to you in your work and personal life?
The values most important to me—both in my work and personal life—stem from my humble beginnings and the love my family gave me. Growing up in a home full of support allowed me to show up authentically in the world and shaped how I treat others. Family, connection, and joy are central to who I am. I’m a fun-loving, adventurous person who enjoys traveling, outdoor activities, and trying new experiences, but what truly brings me fulfillment is gathering loved ones, sharing meals, laughter, and creating memories together. As a mom, I strive to model that anything that brings joy—whether big or small—is worth pursuing.
Locations
Education Forward Arizona
Laveen, AZ 85339