Her Story
About Devyn
Devyn Oshea serves as National Director of Sales Operations for Skeezy, the largest privately owned cannabis company. She has spent 10 years in the cannabis industry, with the last 6 to 8 years focused on supply chain operations after starting in dispensaries to pay for school. Oshea has explored every facet of the industry including retail, retail operations, manufacturing, and distribution. She earned her bachelor's degree in entertainment business from Los Angeles Film School. Oshea attributes her success to her endless curiosity, which has enabled her to delve deeper into business operations, see things from a higher level, create change, and improve companies through problem solving. She values leading with a people-first, human approach that fosters respect, transparency, and honesty, and she emphasizes showing up for her team, family, and friends. Previously, she volunteered with the Homeless Prenatal Program in San Francisco, working in the daycare center with homeless children in the Bay Area. Her father, Executive Vice President of California for Southern Wine and Spirits, has provided career advice such as not being scared, holding her head high, and speaking with confidence.
Her Interview
Ten minutes with Devyn
01What do you attribute your success to?
I attribute my success to my curiosity. My endless curiosity has allowed me to delve into deeper parts of the business and see things from a higher level. Because of that, I've been able to create change and improve the companies I've worked for. It's a lot of problem solving that we do in operations, and I'm always curious as to how and why things happen so we can keep it from happening next time.
02What’s the best career advice you’ve ever received?
A lot of the career advice I've gotten comes from my dad. He works for Southern Wine and Spirits as Executive Vice President of California. He comes from that corporate space. Advice like don't be scared, hold your head up high, speak with confidence. He knows what it takes to command a room and command a team.
03What advice would you give to young women entering your industry?
Don't be scared. Hold your head high. I'm in an industry that's very male-dominated, and I'm young. I work with VPs who are middle-aged men for the most part. Having my voice heard and acknowledged has been something I've always fought for. You do deserve a seat at that table, regardless of your age, regardless if you're female, regardless of how many years in the industry you've put into it. Combat imposter syndrome and negative self-talk.
04What are the biggest challenges or opportunities in your field right now?
Challenges include regulations since it's legal in some states but not others and not federally legal, with Schedule 3 coming up. Being ever adapting to a highly regulated market and always ready to pivot is key. Price compression is another huge challenge due to the economy and less disposable income. Opportunities include the job market and career expansion the industry presents, even for those without prestigious backgrounds. The international market opening up creates lots of opportunity in marketing, legal, HR and other areas.
05What values are most important to you in your work and personal life?
My values especially when leading a team are people first, they're humans first. I take a very human approach with my team and value that, creating an environment of respect, transparency and honesty. Treating my team like people before they're my employees opens doors to better relationships. In personal life I value showing up, whether sending a message or showing up physically for family, friends and team.
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