Diana Le
Diana Le, known as Di, is an AI Ethicist and Human-Centered AI (HCAI) Strategist with ServiceNow. She is a tech aficionado and a named inventor on two patents in the robotics and artificial intelligence (AI) industries. Over the past decade, she has dedicated her career to conceiving, designing, and implementing end-to-end experiences for consumer and commercial products, including software, video games, intelligent systems, and robotics.
Her professional journey has included transformative work at Bridgepoint (Ashford University) and the University of San Diego, where she modernized education programs for digital learners. At DivX, she helped make 4K video content streamable on any device, while at Zillow, she redesigned the Android interface to provide a native user experience for millions. At Brain Corp, she collaborated with scientists and engineers to integrate AI navigation into robots capable of operating in complex human environments. Today, as an AI ethicist and strategist at ServiceNow, Di focuses on human-centered AI design, governance, and responsible innovation.
Di’s career evolution—from visual arts and video game development to robotics and AI ethics—reflects her deep expertise in human-machine interaction and responsible AI deployment. She has shared her insights globally as a CES Innovation Awards judge, a Google Women Techmakers Global Ambassador, and a public speaker, including an upcoming TED Talk on AI ethics. Her published research, patents, and book co-authorship further highlight her thought leadership in ethical AI and human-centered design.
Beyond her professional accomplishments, Di embraces a wide array of passions. She is an avid car racer, fashion history enthusiast, and video gamer, and even picked up skateboarding in her forties. She values living authentically, defying societal expectations, and encouraging younger generations to pursue their interests without hesitation. Her charitable efforts include work with the Data Science Alliance, where she co-leads the Responsible Data Advisory Group, as well as support for nonprofits that advance ethical AI practices.
• UC San Diego - BA
• CES Innovation Awards
• Data Science Alliance
• Google Women Techmakers
What do you attribute your success to?
I attribute my success to a perspective that has shifted over time—from traditional measures like wealth and status to a more personal definition centered on the freedom to choose how and under what conditions I work. My experience co-founding two startups that didn’t succeed taught me resilience and the importance of aligning my work with my values. Through my involvement with Hygieia, supporting women in the janitorial and sanitation industry, I’ve learned that true success comes from empowering others while maintaining autonomy in my own work.
What advice would you give to young women entering your industry?
My advice to young women entering technical fields is to remember that your interests and values don’t have to conflict with your career path. It’s important to embrace a human-centric perspective in AI development and technology more broadly, ensuring that innovation serves people and communities. By staying true to your principles and cultivating a thoughtful approach, you can build a career that is both meaningful and impactful.
Locations
ServiceNow
Santa Clara, CA 95054