Diana Potts

I attribute my success to a simple philosophy: always put people before programs and purpose before profit. Throughout my career, I have focused on building relationships, solving real problems, and creating opportunities that help others succeed. Whether mentoring entrepreneurs, helping small businesses navigate the federal marketplace, or developing Disaster-Corps to strengthen disaster preparedness and community resilience, my goal has always been to leave people and communities stronger than I found them.

I believe lasting success comes from listening, collaborating, and bringing together the right partners to accomplish what no single organization can achieve alone. Every recognition I have received is really a reflection of the incredible people, teams, and communities I have had the privilege to serve alongside.

The best career advice I ever received was, "Focus on solving problems, not chasing titles." That perspective has shaped every stage of my career. Whether serving in the military, helping small businesses succeed, or building Disaster-Corps, I've learned that when you consistently solve meaningful problems and serve others well, opportunities and leadership naturally follow. The best advice I ever received was to never build success alone. Surround yourself with people who challenge you, complement your strengths, and share your values. The greatest accomplishments in my career have come through collaboration and bringing together people and organizations around a common mission.

I was taught that your reputation is your most valuable asset. Skills can be learned and opportunities come and go, but integrity, keeping your word, and treating people with respect will open more doors than any title ever will. I've tried to carry that lesson with me throughout my career. Don't let someone else define what you're capable of. Be willing to do the hard work, ask questions, and keep learning throughout your career. Build your reputation on integrity, preparation, and delivering results—those qualities will always stand out. Most importantly, don't be afraid to take on challenges that seem beyond your comfort zone. Some of the greatest opportunities in my career came from saying "yes" to difficult assignments that others were hesitant to pursue.

One of the biggest opportunities today is bringing together government, industry, nonprofits, academia, and small businesses to solve increasingly complex challenges. Whether it's disaster preparedness, workforce development, or emerging technologies like AI, no single organization can do it alone. The greatest challenge is moving beyond traditional approaches to build collaborative, innovative solutions that strengthen communities and create long-term resilience. I believe the future belongs to organizations that are willing to partner, adapt, and invest in people as much as technology.

Integrity has always been my foundation. I believe in keeping my word, treating people with respect, and leading through service. As a mother and grandmother, I also value the importance of family, creating opportunities for future generations, and leaving the world better than we found it. Whether in my professional or personal life, I believe in collaboration, lifelong learning, and helping others reach their full potential. Those values have guided every decision I've made and continue to shape the work I do through The Center for Emerging Business and Disaster-Corps.