Discover practical strategies for managing uncertainty and anxiety through emotional awareness. Learn how to reframe fear-based thinking, challenge negative narratives, and build resilience with supportive leadership approaches during times of change.
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Influential Woman · Women's Leadership Development
Dina Readinger, EMBA
Area Representative / Franchise Developer - Zoomin Groomin, Diagnostic Think, LLC
Springfield, MO
2Articles published
1Award received
In Conversation
Dina Readinger for Bold. Brilliant. Unstoppable.
Read the transcript
Dina Readinger, EMBA: Speaker: Dina Readinger, Area Representative / Franchise Developer - Zoomin GroominDina Readinger: is understand that you have it. You have everything you need to be successful.What does being an Influential Woman mean to you?Dina Readinger: Hello, my name is Dina Reddinger, and I am the co-founder and creator of Diagnostic Design Thinking. I created it in 2016 after my long corporate career, which I stepped away in 2015 and I asked myself, how could I become a more influential woman leader? How could I be even more confident, but how can I share this with other women? And do other women suffer with the same thing that I think I did throughout my career, which was, you know, everybody's competing for the same role and am I getting passed over and all of the things that we go through this narrative in our mind. And what I found after I finished a women leadership cohort at Washington University, which was fantastic, at the 30 women who finished, I said, and asked the question, Does this particular course help you to solve real world problems in real time? And what I found that most people said, no, it really didn't. So I said, let's do the pilot. Let's get in here and take a look and see if the process that I created because I needed it myself throughout my own lifetime, my own career, could it possibly make a difference for you? And indeed it did. Most of the women were finding new roles, they were creating more happiness, they were figuring out that, you know, their life problems and work problems, and there's a very much of Entangled web for all of us that have families and children and lives and how can we continue to be influential women. Well, first and foremost, we have to support each other. Creating small intimate groups where we're making sure that it's professionally facilitated. I facilitate these groups to make sure that we're solving the right problem at the right time so that you can have strategies to create the success that you need for your one, and you want for your life and your career.What's one piece of advice would you give to younger women chasing their dreams?Dina Readinger: One piece of advice that I give a young woman is, especially someone who's chasing their dreams, is understand that you have it. You have everything you need to be successful. The things that you have to remember is that many times we get stuck in things that we believe to be true based on our experiences throughout our lifetime and especially our childhood. Things that define our beliefs, things that create experiences and also creates behaviors, they all have to kind of be aligned. So if we've got a belief that may not be quite right, we have to have some people that are gonna trust, test the truth meter for us. It's not gonna be your family, it's not gonna be your friends. It's gonna be like-minded women who can help you see what you can't see on your own. Take time to manifest the things that you dearly want and create goals and strategies and timelines that will put you in a place of success.
Full transcript available
Her Story
About Dina
Dina Readinger, EMBA, is a dynamic entrepreneur, speaker, and leadership development coach dedicated to creating strong, strategic, and confident female leaders. With over a decade of experience in entrepreneurship and a successful career in healthcare sales and management, Dina has a proven track record of developing high-performing teams and empowering individuals to achieve their full potential. She is the founder of Diagnostic Design Thinking, a framework that helps women leaders “think differently” to overcome career barriers, maximize opportunities, and achieve sustainable success.
As an Area Representative and Franchise Developer for Zoomin Groomin, Dina has successfully launched and scaled multiple business ventures, demonstrating her expertise in franchise development, business growth strategies, and fast-track start-ups. Her approach emphasizes evaluating the cost of decisions, owning one’s career and business trajectory, and fostering a culture of excellence and accountability. Passionate about nurturing talent, she excels in retaining key team members, building loyal customer bases, and driving exponential growth across industries.
Throughout her career, Dina has combined her scientific background with a deep commitment to personal and professional development, co-authoring two books—Think Differently: 18 Strategies to Fix Broken Thinking and Healing Healthcare. She has spent 35 years in healthcare and the last decade guiding aspiring entrepreneurs and women leaders worldwide. Through her innovative programs, coaching, and speaking engagements, Dina continues to transform organizations and empower individuals, helping them unlock their potential and create meaningful impact in their careers and communities.
Her Interview
Ten minutes with Dina
01What do you attribute your success to?
I attribute my success to standing up for what I believe in and striving to make a meaningful difference every day. In my personal life, I am passionate about my family, exploring new culinary experiences, and spending time with my beloved Bernese Mountain Dog, Lyla. I am also the author of Thinking Differently, 18 Strategies to Fix Broken Thinking, a work that reflects my commitment to innovation and perspective on new thinking, and also Healing Healthcare.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to make a plan, execute the plan, assign clear goals and timelines. Lead by example and treat others as you would like to be treated.
03What advice would you give to young women entering your industry?
My advice to young women entering the industry is to be proud of who you are and have confidence that you can achieve anything. Communicate clearly your needs and desires. Connect the web of influence, and understand who can help guide you along your path of success. Never go alone. Find your posse of like minded women, test your thinking, and author your career. Never wait for other to do this for you, for you control your destiny.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field today is adapting to the ongoing economic changes, especially as it relates to healthcare. Healthcare is broken as nurses are leaving by the millions. New nurses are bathing in cortisol as daily decision load increases the fight and flight response of daily expectation of bedside care, over worked, over whelmed, and understaffed. Healthcare leaders are working to stay on top of the financial crises from COVID fallout, healthcare is in a crises, creating relentless stress on nurses, patients, and systems. Sharon Weinstein and I are actively working to help nurses design the environment where they are safe, healthy, and doing what they love
05What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are pursuing your passions wholeheartedly and never allowing anything to stand in the way of your dreams. When things get hard, you know you are making progress.
Her Content Hub
Articles by Dina
How Do You Navigate Uncertainty?
Diagnostic Design Thinking Group
Uncertainty often throws us into a bath of cortisol.
Are “what if” questions haunting you?
- What if I lose my job?
- What if my manager is someone I can’t work for?
- What if my compensation changes?
- What if we go through another M&A?
The first step is to pause and ask yourself: “What am I really feeling?”
Check your truth meter. Name the emotion, then state the opposite. Notice how that feels. Often, we feel relief—because many of the stories we tell ourselves are designed to justify a subconscious emotion rather than reflect reality.
Change can feel threatening because we fear loss. But what if it brought something new, something better? What if it was exactly the pivot you needed?
I saw this firsthand in big pharma when a massive change hit our high-performing team. Shock and disbelief ran rampant. Cortisol orchestrates fear-based thinking—but giving people space to talk through their fears, intentionally listening, and identifying the emotions behind the fear is a powerful way to help them feel heard and supported.
Even without a formal leadership title, you are a leader—for yourself and those around you. Finding a supportive group to navigate uncertainty is critical to personal success.
www.diagnosticdesignthinking.com
- #leadershipdevelopment #thinkdifferently #womenleaders
A reflective exploration of transformative coaching methodologies, demonstrating how Diagnostic Design Thinking combined with psychological safety empowers leaders to overcome subconscious barriers and unlock their full potential through collective breakthroughs.
The Power of a Diagnostic Design Thinking Group
Unlocking Leadership Potential: How Diagnostic Design Thinking and Coaching Transform Women Leaders During Crisis
Over the last 10 years, I have been a certified Vistage Coach, a certified Healthcare Team Advantage Coach, and a participant in multiple coaching programs. During the pandemic, I specifically volunteered with HBA, supporting women leaders who suddenly found themselves on what felt like an island of misfits. These women were experts in their fields—they knew their jobs inside and out—but many struggled to navigate the overwhelming pressure of balancing family needs, personal needs, and the unprecedented speed at which companies were racing to help the world develop vaccines.
One of the most meaningful opportunities I was given was the privilege of leading two Diagnostic Design Thinking intensives. There is extraordinary power in combining psychological safety with a structured, disciplined process—one strong enough to open Pandora’s box and unlock the dungeon of fear that often goes unspoken.
The IQVIA executive team participated first, completing a six-month intensive. Once they experienced the value of the process, they extended it to their HBA Women’s Cohort—a group of thirty women divided into five smaller teams. International time zones never bothered me; the quiet hours of the night offered the perfect backdrop to truly hear their hearts and understand their challenges.
Coaching groups is not merely about shifting mindset. It is about uncovering what the subconscious is orchestrating behind the scenes. This powerful conductor of your success lives deep within you, constantly reminding you of past experiences that trigger hesitation or fear. Some of this wiring is protective—designed to keep you safe. But other subconscious patterns quietly sabotage your efforts.
The only way to unravel these patterns, rewire them, and reconnect with your full potential is to begin thinking in new ways—and you cannot do that alone. You need love, care, and a guide who can help the group dig deep into the real barriers holding them back. Diagnostic Design Thinking becomes a shortcut to solving the pain of indecision, stalled progress, or internal conflict.
It is in those collective breakthroughs that transformation truly begins.
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