Dina Readinger, EMBA
Dina Readinger, EMBA, is a dynamic entrepreneur, speaker, and leadership development coach dedicated to creating strong, strategic, and confident female leaders. With over a decade of experience in entrepreneurship and a successful career in healthcare sales and management, Dina has a proven track record of developing high-performing teams and empowering individuals to achieve their full potential. She is the founder of Diagnostic Design Thinking, a framework that helps women leaders “think differently” to overcome career barriers, maximize opportunities, and achieve sustainable success.
As an Area Representative and Franchise Developer for Zoomin Groomin, Dina has successfully launched and scaled multiple business ventures, demonstrating her expertise in franchise development, business growth strategies, and fast-track start-ups. Her approach emphasizes evaluating the cost of decisions, owning one’s career and business trajectory, and fostering a culture of excellence and accountability. Passionate about nurturing talent, she excels in retaining key team members, building loyal customer bases, and driving exponential growth across industries.
Throughout her career, Dina has combined her scientific background with a deep commitment to personal and professional development, co-authoring two books—Think Differently: 18 Strategies to Fix Broken Thinking and Healing Healthcare. She has spent 35 years in healthcare and the last decade guiding aspiring entrepreneurs and women leaders worldwide. Through her innovative programs, coaching, and speaking engagements, Dina continues to transform organizations and empower individuals, helping them unlock their potential and create meaningful impact in their careers and communities.
• Lifework Systems Coach
• Washington University in St. Louis - MBA
• Most Inspirational
• Missouri Venture Forum
• Ozarks Technical Community College
What do you attribute your success to?
I attribute my success to standing up for what I believe in and striving to make a meaningful difference every day.
In my personal life, I am passionate about my family, exploring new culinary experiences, and spending time with my beloved Poster Mountain Dog.
I am also the author of Thinking Differently, a work that reflects my commitment to innovation and perspective.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to always remain open to new opportunities, collaborate effectively as a team player, and lead by example.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is to be proud of who you are and have confidence that you can achieve anything. Always extend a helping hand to those who are less fortunate, and strive for excellence in everything you do.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field today is adapting to the ongoing economic changes while continuing to serve as many people—and pets—as possible each day. At the same time, there is a tremendous opportunity to raise awareness and let the community know that our businesses are here to support them.
What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are pursuing your passions wholeheartedly and never allowing anything to stand in the way of your dreams.
