Donna Mabon

Creating a sense of community is truly at the heart of our business. We take the time to get to know our clients, understand what they’re going through, and genuinely look for ways to help. Sometimes that may even mean recognizing that we’re not the right fit for what they need — and that’s okay. Our clients are never just numbers to us.

We’re not focused on rushing people in and out of machines as quickly as possible. We’re focused on building relationships. We want the 15-year-old football player recovering after practice to feel just as valued and cared for as the 94-year-old client managing arthritis.

That culture of connection and care has become the foundation of who we are. And because we’ve built such a strong community, we’ve also experienced incredible support in return — especially during difficult seasons like the challenges that came after COVID, or the everyday struggles that come with running a small business. Through it all, our community has continued to stand beside us, and that support means everything.

Be persistent. Failure only comes to those that don't try.

Know your “why” — understand why you’re drawn to this type of work in the first place. If your passion is truly helping people feel better and improving their quality of life, that purpose will carry you through the challenges of building a business in the wellness industry.

Also, commit to continual education and research. Wellness is an evolving field, and in areas like cryotherapy, there’s still a lot being studied and learned. It’s important to approach the work with integrity, stay informed, and avoid making claims that aren’t backed by evidence.

Most importantly, take the time to learn about the people walking through your doors. Listen to their stories, understand what they’re dealing with, and focus on providing the best care and experience possible. When you lead with education, honesty, and compassion, you build trust — and that trust becomes the foundation of everything.

One of the biggest challenges in our industry — and honestly always has been — is education. Many people still don’t really know what cryotherapy is or understand the wide range of benefits it can provide.

A huge part of what we do is helping people become comfortable with something that may initially seem unfamiliar or intimidating. Once people learn more, they often realize that cryotherapy can support so many different lifestyles and needs. Whether someone is an athlete looking to improve performance and recover faster, a person managing autoimmune issues or chronic inflammation, or simply someone getting older and dealing with more everyday aches and pains, there can be real value in incorporating recovery and wellness tools into their routine.

Another challenge is overcoming the perception that cryotherapy is going to feel unbearable. People often imagine a wet, painful cold, when in reality it’s a very different experience — it’s a dry cold, it’s quick, and most people are surprised by how manageable and energizing it feels.

Ultimately, the challenge is getting people willing to step through the door, try something new, and experience it for themselves. Once they do, that’s when the real conversations and education can begin.

The values that matter most to me, both in business and in life, really center around taking care of the people around me. I have a small team — just two employees, one full-time and one part-time — and they truly are the heart of this business. I know I wouldn’t be successful without them, so it’s important to me that they feel supported, valued, and cared for. When your team feels cared for, they’re able to genuinely care for the people walking through the doors as well.

Family has always been incredibly important to me too. I’m the youngest of five kids, so I grew up with a strong sense of connection, support, and showing up for one another. Being available to family and maintaining those relationships has always been a priority in my life.

I also think a lot of my outlook comes from my dad. He was the kind of person who never met a stranger, and he passed along that same sense of optimism and openness to me. I genuinely enjoy meeting people, hearing their stories, building relationships, and helping however I can. At the end of the day, whether it’s in business or personal life, it all comes back to connection, community, and caring for others.