Donna McQueen, SVP, Brand Partnerships, New Era Media & Marketing on Influential Women

Influential Woman · music

Donna McQueen

SVP, Brand Partnerships, New Era Media & Marketing, Red Light Management

Charlottesville, VA 22902

Certifications · Degrees · Memberships

Degree University of Wisconsin-Whitewater

Her Story

About Donna

As a dynamic force in the entertainment and marketing industry, this seasoned professional stands at the intersection of artistry and brand innovation. They have cultivated an impressive network of relationships with world-class artists while masterfully orchestrating partnerships across an expansive spectrum of industries.

Their expertise spans multiple verticals, from the sophistication of financial services to the vibrancy of the spirits and beer industry, from the hospitality sector encompassing hotels and timeshares to cutting-edge consumer electronics. Their portfolio extends further into insurance, consumer packaged goods, outdoor and lifestyle brands, motorcycle industry, and high-profile sports partnerships including PGA and NASCAR, as well as meaningful collaborations with charitable organizations.

At the core of their professional arsenal lies a comprehensive suite of specialized services: crafting brand and artist partnerships, developing integrated music campaigns, and creating engaging branded content for digital platforms. They excel in curating tour and festival sponsorships, establishing influential ambassador partnerships, structuring licensing agreements, and developing robust loyalty platforms. Their work consistently bridges the gap between artistic excellence and brand success, creating meaningful connections in today's dynamic marketplace.

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