Donnette' Logan
Donnette’ Logan is a two-time Emmy Award-winning broadcaster with over 25 years of experience in sports media and journalism. She has served as a sports reporter and executive producer, creating and managing award-winning content while building strong relationships with athletes, coaches, and teams. Donnette’ is also the host of a local high school sports show, where she continues to share compelling stories and insights from the athletic community. Her accolades include multiple Emmys, an Edward R. Murrow Award, and several other journalism honors, reflecting her commitment to excellence in broadcasting. In addition to her media career, Donnette’ is a Senior Business Development Consultant with Leverage, where she helps credit unions identify solutions to grow and better serve their members. Drawing on her extensive experience in public speaking and media, she founded Next In Line Media, a company dedicated to coaching high school and college athletes as well as executives. Through her training, she teaches media skills, interview techniques, personal branding, and professional presentation, emphasizing that media can be an ally in building confidence and advancing careers. Donnette’’s professional philosophy is guided by the values instilled by her father: honesty, loyalty, dedication, hard work, and helping others. Beyond her career, she dedicates time to philanthropic efforts, supporting organizations such as Care and Thrive, which assists families navigating dementia and Alzheimer’s care. When she’s not consulting, coaching, or broadcasting, Donnette’ enjoys spending time outdoors hiking or in her rose garden and with her two sons, balancing her professional accomplishments with a rich and engaged personal life.
• University of Mobile - B.S.
• Alabama Broadcasters Award -honor
• Edward R. Murrow
• Southeast Regional Emmy
• Care and Thrive Foundation
What do you attribute your success to?
I attribute much of my success to the values my father instilled in me. He always reminded me that we enter and leave this world with only our name, and the way we live defines how that name is remembered. Inspired by his guidance, I strive to conduct myself with honesty, loyalty, and dedication in everything I do. I prioritize hard work while also making time to support others and offer a helping hand whenever possible. His lessons have shaped my approach to both life and career, and they continue to guide the principles I live by every day.
What’s the best career advice you’ve ever received?
The best career advice I’ve received is to take ownership of my work, my growth, and my voice. Early in my career, I learned not to wait for opportunities to be handed to me, but to step into them with confidence. That mindset has shaped every role I’ve taken on and continues to push me to grow, lead, and show up with intention.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to support one another rather than letting jealousy or negativity hold you back. Strive to lift others as you climb—building each other up not only strengthens your network but also creates a more positive and successful industry for everyone.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges I see in my field is that many younger athletes and professionals often lack foundational interview and live-communication skills. At the same time, this presents a significant opportunity for coaching and development. My work with athletes has also opened doors with corporations and executives, translating these same communication and performance strategies into broader professional contexts.
What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life are honesty, loyalty, dedication, and hard work. I also place a strong emphasis on helping others whenever I can, as I believe lifting people up is just as important as achieving success yourself.
Locations
Leverage / Next in Line Media
Birmingham, AL 35114