Dorota Firek, Chief Marketing Officer on Influential Women

Influential Woman · PropTech

Dorota Firek

Chief Marketing Officer, Tour24

Miami, FL

3Awards received

Certifications · Degrees · Memberships

Degree PR degree Member NMHC Member RETC (Red Sea) Member NAA

Her Story

About Dorota

Dorota Firek is the CMO or head of marketing for a PropTech company. Her PR degree has proven helpful throughout her career, and technology remains a passion that forms a key component of her marketing approach. She previously worked at KnoxCRM, where she managed integrations and built a partner ecosystem. When her CEO departed, she stepped in to lead the customer success department for several months up to a year, gaining direct client feedback that strengthened her effectiveness as a marketer. Firek maintains active memberships in NMHC, RETC (Red Sea), and NAA. Her professional honors include selection as OpTech Red Sea OpTech Influencer, Rising Star Globe Street Woman of Influence two years ago, and Globe Street Technology Influencer this year. She has contributed to the iTheimer Foundation and, during her first year of college in Poland, participated in Special Olympics. For many years she coached college athletes, helping place them in D1 programs on scholarships.

Her Interview

Ten minutes with Dorota

01What advice would you give to young women entering your industry?

Never say that this is not your job. People have to wear a lot of hats in order to get experience. No job is below us. Try to be helpful and gain new experiences because that may lead you to your next dream job. Something that you didn't think you would like but you're now an expert in. Don't be afraid to try new things because you might end up passionate about something new. The ability to pivot is just as important.

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