Dyann Martinez
Dyann Martinez is a Regional Account Executive at Booksy, serving a territory that stretches from Tampa to Apollo Beach and Riverview. She works exclusively with beauty industry professionals, including solo practitioners, multi-staff salons, barbers, and nail and lash technicians. Dyann partners with her clients to streamline online bookings, manage marketing campaigns, and organize localized community events that increase visibility and drive business growth. By combining her expertise in sales with hands-on engagement in the field, she helps beauty professionals optimize operations, reduce no-shows, and attract new clients, allowing them to focus on their craft while growing their business. With nearly six years of experience in SaaS software sales, Dyann began her career in the wholesale insurance sector before transitioning into technology sales. She spent a few years at GorillaDesk, selling field-service and back-end operations software, where she developed a strong foundation in customer success, sales operations, and relationship management. In her current role at Booksy, which she has held for close to a year, Dyann applies this experience to support beauty professionals in launching and scaling their operations effectively. Dyann is known for her approachable, solution-oriented style and her commitment to building lasting professional relationships. She thrives on helping small businesses succeed by providing practical, technology-driven solutions tailored to the needs of the beauty community. Outside of her day-to-day work, Dyann engages with her network on social media, sharing insights, inspiration, and strategies to help entrepreneurs elevate their businesses and achieve their goals.
What do you attribute your success to?
I attribute my success to resilience, self-awareness, and intentional growth. Life and business have taught me that talent isn’t enough it’s how you respond to setbacks, learn from mistakes, and keep evolving that defines you. Success isn’t a single moment it’s the result of persistence, discipline, and staying true to the woman you’re becoming.
What’s the best career advice you’ve ever received?
“Build your own table if you’re not invited to one.”
I learned early on that waiting for opportunities keeps you small. The best advice I ever received was to create instead of complain. When doors didn’t open, I built something of my own. When people underestimated me, I let results speak.
That mindset shifted me from reactive to strategic. Influence isn’t freely given, it’s built quietly, consistently, and sometimes in isolation before anyone applauds.
What advice would you give to young women entering your industry?
Don’t dim your ambition to fit someone else’s expectations. Learn your craft, understand your value, stand firmly in your standard and don’t let comparison distract you. Someone else’s success isn’t your competition it’s proof of what’s possible.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is navigating rapid change while staying authentic. Sales and tech especially in beauty and service industries move fast. New platforms, tools, and expectations show up overnight. It’s easy to chase every trend, but the real work is discerning what actually moves the needle for your clients.
Another challenge is the noise around success. So much of what we see is highlight reels not the strategy or effort, that can make emerging professionals doubt their progress or undervalue their growth. Helping beauty providers understand that longevity beats virality is a big part of where the industry is right now.
But within those challenges are some of our most exciting opportunities. We have more access than ever to build our own platforms and own our narratives.
What values are most important to you in your work and personal life?
The values that guide my life today are accountability, discipline, and self respect.
There was a season when I moved without full alignment drawn to spaces and validation that didn’t reflect the woman I was becoming. Growth required quiet honesty. I had to examine my patterns, raise my standards, and decide who I truly wanted to be.
Accountability changed everything. The moment you stop explaining your life through excuses and start owning your choices, your confidence shifts.
Self respect is now a daily practice. It’s choosing intention over impulse and understanding that your environment shapes your evolution. Discipline became less about restriction and more about self-preservation. Boundaries became my form of clarity.
Today, success isn’t about attention or access. It’s about alignment. It’s about becoming a woman whose presence reflects growth, whose standards reflect wisdom, and whose journey reflects resilience.