Dynastie Hooper

Dynastie Hooper is a paid media and digital marketing professional with nearly six years of experience in the media, sports, and entertainment industries. She currently serves as Paid Media Manager at Fulwell Entertainment, where she leads performance-driven paid media strategies across major digital platforms, including Instagram, Facebook, TikTok, YouTube, and other branded content channels. In her role, she oversees campaign planning, budget management, audience targeting, analytics, and performance reporting, managing seven-figure annual advertising budgets to maximize engagement and return on investment. One of her most notable achievements includes leading the paid media strategy for "The Main Thing" campaign for Indeed, featuring LeBron James and other high-profile guests, which surpassed its original goal of 17.5 million views by generating more than 110 million views. Before joining Fulwell Entertainment, Hooper built a strong foundation in digital marketing, advertising operations, and campaign management through roles at WarnerMedia, NAVER Corporation (BAND App), Shutterfly, and NBCUniversal. Her experience spans entertainment, sports, technology, beauty, and consumer marketing, allowing her to develop expertise in cross-platform advertising, campaign optimization, A/B testing, CRM, audience engagement, and data-driven decision-making. She began her career through internships, including with the Brooklyn Nets, and has remained passionate about the intersection of sports, media, and digital storytelling. Hooper earned her bachelor's degree in Business Administration and Marketing from LIM College, holds a Sports Industry Essentials certification from Columbia University, and is currently completing a Google Digital Marketing certification to further expand her expertise. Committed to continuous growth, Hooper credits her success to maintaining an open mindset, embracing change, and never stopping learning. She values inclusive, collaborative work environments where people feel comfortable communicating openly and expressing themselves without fear of judgment. Beyond her professional accomplishments, she has been involved with Women in Sports and Events (WISE), volunteering at industry programs and community initiatives that support those in need. She also acknowledges mentor Tyrell Kirkham for his guidance throughout the early stages of her career. Passionate about encouraging the next generation of professionals, Hooper advises young women entering the industry to persevere through challenges, remain confident in their abilities, and continue pushing forward, even in fields where women remain underrepresented.